Adani Foundation Launches ‘Swachhagraha’ to create a culture of cleanliness

Dhamra: Swachhagraha, a Behaviour Change Education Programme, is an initiative of the Adani Foundation. ‘Swachhagraha’ draws inspiration from ‘Satyagraha’ led by Mahatma Gandhi during the freedom struggle movement, which catalyzed action through tremendous patience and perseverance, instilling in the Indian mind, dignity and self-respect. It aims at engaging people and bringing about a change, similar in scale to India’s freedom movement, where people get involved to take action for ‘Creating a culture of Cleanliness’.

The programme was launched in Dosinga, Bhadrak District, Odisha with participation of over 32 schools in Swachhagraha Prerak’s training with support of District Education Department, Bhadrak. The programme was launched by Jignesh R. Vibhandik, Project Coordinator, Adani Foundation & Sukumar Jena, Head Teacher, Dosinga High School, on 5th January at 11.00 AM at Dosinga High School, Dosinga with full day Swachhagraha training workshop of Headmasters & teachers. Subash Ray, Unit CSR Head, Adani Foundation-Dhamra said, “The Swachhagraha project is perfectly aligned with the ‘Swachh Bharat Abhiyan’. At the heart of this project is the idea of ‘creating a culture of cleanliness’ in the upcoming generations of India.”

Swachhagraha will be implemented through teachers (Swachhagraha Preraks) and students (Swachhagraha Dal members) and be will be open to all schools. The module will focus on standards VI to IX, even though all classes may be involved. The School, Teacher, and the Students will play pivotal role in achieving the objectives of the programme.

Highlighting the need for anti-littering attitude and behaviour, the Adani Foundation is striving to create a culture of cleanliness across 16 states and 2,700 schools. With a team of more than 35,000 Swachhagrahis and 2,300 Swachhagraha Preraks, the Foundation reaches out to 70,000 students every month. Until now, the total campaign outreach is more than 25,00,000 people. The Programme focuses on four key themes, namely, Waste management and Littering, Sanitation & Personal Hygiene Toilet Etiquettes and Personal Consumption.


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