New Delhi: Hyundai Motor India Limited (HMIL), the country‘s second largest manufacturer of passenger cars and the largest exporter since inception, received an overwhelming response to the #BeTheBetterGuy zone at the ongoing Auto Expo 2018. Hyundai engaged over 125,000 visitors to come forward and take the pledge towards road safety and #BeTheBetterGuy.
#BeTheBetterGuy zone at Hyundai’s pavilion has been created with the intent to encourage visitors to pledge towards responsible road safety behaviour. The pledge is being posted on the visitors’ social networking sites through RFID.
Commenting on the success of #BeTheBetterGuy campaign at Auto Expo 2018, Mr. Puneet Anand, Sr. General Manager & Group Head, Marketing, HMIL said, “Hyundai is a responsible corporate and advocates Road Safety. As a Caring manufacturer, it’s our duty and responsibility to appraise the masses about the importance of Road Safety to make the roads safer. We are delighted with the strong response on the #BeTheBetterGuy Zone which has received over 125,000 pledges by visitors in 5 days. #BeTheBetterGuy campaign under our CSR pillar Safe Move is one of the most significant programs in the country today focused on creating Behavioural Change towards Road Safety. We are proud that through this campaign we have reached out to a large number of people including young children to educate them about their role towards safe driving practices.”
#BeTheBetterGuy road safety initiative in association with Ministry of Road Transport and Highways is aimed towards drawing attention to five critical issues pertaining to road safety – Under Age Driving, Don’t Drink & Drive, Usage of Mobile Phone, Over Speeding & Violation of Traffic Signal. The objective of the campaign is to create big impact within communities to bring in behavioural change in society. The campaign has overwhelming engagement on social networking sites including Twitter, Facebook and YouTube with viewership crossing 1.7 Crore (17 Million). Along with digital films Hyundai also conducted on-ground Road Safety activities in Schools, Resident Welfare Associations (RWA) and Malls, which covered over 200,000 Students in 292 schools, 23,000 Residents in 146 Resident welfare associations and 35,000 Mall visitors in 14 malls.
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