Mumbai: R|Elan™ – an umbrella brand encompassing a range of new-age fabrics from the house of Reliance Industries Ltd. – collaborated with SHIVAN & NARRESH – India’s first luxury holiday apparel brand – and unveiled the latest Patu Series collection, at the Lakmé Fashion Week (LFW) Summer Resort 2019.
The runway was transformed into a luxurious gateway as models sashay in SHIVAN & NARRESH – Patu Series collection. The collection is fashioned for millennials, presenting signature SHIVAN & NARRESH prints of the season illustrated effectively on the key ensembles against a luminous colour palette of R|Elan™.
R | Elan™ presented SHIVAN & NARRESH at LFW, with its latest collection – Patu Series – featuring 6 new prints – Panthera, Sunderbans, Iconorosh, Fagun, Urvi and Deccan, where it captured the indigenous art forms from the belt of Bengal, Odisha & Andhra Pradesh – on R | Elan™ FreeFlow fabrics, made from specially engineered fibres that provides perfect blend of functionality and fashion. R | Elan™ FreeFlow based SHIVAN & NARRESH Patu Series collection is an explicit concoction that meets the lifestyle aspirations of millennials.
While commenting on SHIVAN & NARRESH Patu Series collection Mr Hemant D Sharma, Head Polyester Sector, Reliance Industries Ltd. said “We at Reliance put utmost thrust on research and development to create innovative solutions for state-of-the-art fabric creation. R | Elan™ fabrics are made using the best technologies that help enhance performance, aesthetics and comfort. We are overwhelmed with the SHIVAN & NARRESH’s Patu Series collection as it brings out the fusion of R | Elan™ FreeFlow fabrics’ aesthetics with ancient India’s art forms that will aspire the millennials to adapt in their lifestyle.”
The latest SHIVAN & NARRESH Patu Series captures the sublime elements of Bengal’s Pattachitra art and juxtaposes it with the intrinsic Tholu Bommalata leather puppetry of Andhra Pradesh. The seamless mélange of the two tribal art forms: former that depicts tribal art of Bengal and the latter that renders shadow puppetry on leather, has set the foundation for the series, thus aligning it with the bold, confident and sophisticated lifestyle of millennials.
The Patu Series, envisioned for millennials on a luxurious getaway, presents signature Shivan & Narresh prints of the season illustrated effectively on the key ensembles against a luminous colour palette of Amber, Indigo, Slate, Ruby, Dusk and Jade while capturing the sprawling enthusiasm of an indulgent holiday, a decadent destination wedding and a plush honeymoon. The luscious R | Elan™ FreeFlow fabric when illuminated with the series’ handcrafted signature Patu Skeinwork showcase a lustrous canvas that is immersed in the beauty of Pattachitra art form.
Commenting on the inception of the latest collection, Narresh Kukreja, Creative Director, SHIVAN & NARRESH, said, “At Shivan & Narresh, indigenous art forms have been the source of our latest inspiration, where we have rendered them in the contemporary shroud for millennials. To cater to the travel and holiday lifestyle of the demographic, we have apposed the pastoral essence of Bengal’s Pattachitra art and Andhra’s Tholu Bommalata leather puppetry with modern silhouettes to create the refreshing ensembles from R|Elan™ fabrics.”
“Travel and art is at the heart of what we do. Patu Series has been envisioned as a stimulating experiential residue of our travel sojourns across the rich geography of India, particularly Bengal and Andhra Pradesh, and its prosperous art forms. The elaborate pictograph and illustrative recital of mythological stories through homegrown craft has inspired the prints of the season, namely Panthera, Sunderbans, Iconorosh, Fagun, Urvi and Deccan”, said Shivan Bhatiya, Head Designer, SHIVAN & NARRESH, on the series’ travel influence.