S. P. Retail Brands Ltd. acquires UK based Kidswear brand Angel & Rocket

New Delhi: S.P. Retail Brands Ltd. has acquired Angel & Rocket , a premium kidswear brand headquartered in London. S.P.Retail Brands Limited is promoted by Mr. Chenduran Sundar – One of the directors of SP Apparels Limited a leading manufacturer of Children garments. Through this acquisition, S.P. Retail Brands Ltd. aspires to be a major retailer of premium kidswear apparel in India and diversify its portfolio and tap into India’s booming children’s wear market. Angel & Rocket is only the first initiative from the company and there are plans to add other brands to its portfolio.

The Indian kids apparel market reached a value of US$ 14.9 Billion in 2019. A key factor driving the Indian kid’s apparel market is the country’s huge population. Currently, around 375 million individuals are below the age of 15 years in the country. This represents a huge consumer base for the kid’s apparel market according to IMARC Group’s latest report.

MR. Chendhuran Sundar, Managing Director said, “The proposed acquisition is aligned with the company’s strategy. The brand will sell through omni-channel in a bid to provide better customer experience for in-store and online. We have aggressive plans to develop and expand Angel & Rocket in the country which will see the opening of 350+ large format stores, exclusive brand outlets- franchise stores, and shop-in-shops across metros and tier 1 cities in the country in the coming 5 years. We have also partnered with Shoppers Stop, Lifestyle, Tata Cliq and First Cry and Little Tags to sell Angel & Rocket products in India.”

Angel and Rocket is an international contemporary childrenswear brand for girls and boys from newborn to 12 years. They offer parents a stylish yet fun take on children’s clothing, reflecting a kid’s playful personality whilst ensuring comfort and quality. The entire range of apparel are designed by A & R, London. Their sustainably made clothing line help kids express themselves through fashion without exerting stress on the environment.

ImageKate Bostock, Founder and Brand Director Angel &Rocket said, “The organised branded sector, though growing rapidly, still constitutes only a small part of the overall kidswear market. There is plenty of potential for growth and room for new entrants, including international brands. Angel &Rocket caters to a niche segment in this rapidly growing industry–it has carved a unique position and product proposition. “Angel&Rocket has the capacity to transcend borders and be desirable anywhere in the world. We wanted to expand our global footprint by venturing into the Indian market. Last year, we opened our first exclusive Angel & Rocket store in London, UK, and plan to open our first standalone store in the coming months in India. We are looking forward to working with the S.P. Retail brands team. Together, we’ll strengthen the brand’s core business and connect with our target demographic around the world through new product offerings and experiences.”

The COVID-19 crisis has sparked a retail transformation. Many businesses are launching online stores or joining online marketplaces in the past few months. The fashion and apparel sector have seen the largest number of businesses opening e-commerce sites. With online shopping seeing a notable rise in lockdown, S.P. Retail Brands has decided to launch Angel & Rocket’s Indian website with a major focus on quality, contemporary styling, and sustainability,” MR. Chendhuran Sundar, Managing Director S.P. Retail Brands Ltd. adds.

One can shop Angel & Rocket products from our website https://angelandrocket.in/ or from Lifestyle’s, Shopper Stop, Tata Cliq, Little Tags and First Cry’s website or stores near you.


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