MoU with Flipkart Under National Rural Livelihood Mission

New Delhi : Memorandum of Understanding (MoU) is entered on November 2nd, 2021 between Ministry of Rural Development and Flipkart Internet Pvt. Ltd. to allow the Self Help Groups (SHGs) producers including the artisans, weavers and craftsmen to access national markets through the Flipkart Samarth programme.

The key features of MoU are as follows:

SHG members and Clusters (geographical grouping of SHGs) will be provided training  support for on-boarding products.

Waiver of all commission charges for selling on the platform for a period of 6 months.

Cataloguing support for a maximum of 100 products per seller.

Other benefits like support for warehousing and account management etc.


The Ministry in collaboration with Government e-Marketplace (GeM) has created “Saras Collection” as a Store Front in GeM for marketing of SHG products.

The States of Assam, Bihar, Chhattisgarh, Gujarat, Himachal Pradesh, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Odisha, Punjab, Rajasthan, Uttarakhand, Uttar Pradesh & West Bengal have supported SHGs in registering on the GeM portal.

Jharkhand has supported SHGs to register on Amazon and Flipkart while Kerala and Maharashtra have supported SHGs to register on Amazon.

The four States of Assam, Bihar, Kerala and Madhya Pradesh have developed e-commerce platforms to support SHGs; the details are provided below.


S.No State Name of Site
1 Assam Asomi
2 Bihar Jeevika Shop
3 Kerala Kudumbashree Bazaar
4 Madhya Pradesh Madhya Pradesh Aajeevika Mart


This information was given by Union Minister of State for Rural Development Sadhvi Niranjan Jyoti in a written     reply in Lok Sabha yesterday.

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