Zee Sarthak Awards to be aired on March 25 at 7pm

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Bhubaneswar: Zee Sarthak brings its viewers the first ever Zee Sarthak Awards which will air on Sunday, March 25th at 7pm only on Zee Sarthak.

Zee Sarthak, an Odia General Entertainment Channel features a bouquet of varied entertainment offerings encapsulating fiction, non-fiction and reality shows. Celebrating the strong relationships that the channel has fostered with viewers in the region, Zee Sarthak took a first-of-its-kind initiative by launching Zee Sarthak Awards and further strengthening the bond between the channel and its viewers. With the tagline ‘Amo Parivaar, Amo Sanmaan’ meaning ‘My Family, My Pride’, the first edition of the awards, was held in Cuttack last month which recognized and honored the different characters whose stories have kept the viewers engaged, making them an integral part of the Zee Sarthak family.

The guests of the evening will be a combination of the Odia tele industry, Ollywood and Bollywood. It also included top-notch producers, directors and music maestros.Zee Sarthak Awards will be high on the glitz and glamour quotient, and is packed with some breathtakingly magnificent performances by stars from the cine industry, like Lipsa, Anubha, Archita, Deepak, Swaraj & Sabyasachi to name a few, as well as stars from the Tele industry.The glamour quotient will be further enhanced by the presence of Bollywood’s ‘Rangeela’ girl Urmila Matondkar, who was overwhelmed by the grandeur of the show.

With more than 50 categories across fiction and non-fiction properties, the Zee Sarthak Awards will not recognize the talent, but also excellence in production and technical elements giving due credit to the keen eye for detail.With a mix of popular Viewer’s Choice awards and minutely analyzed Jury awards, the awards night will unite the entire Odia television industry including the most celebrated creative geniuses and powerhouse performers.

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