Berhampur: WROGN, the lifestyle menswear fashion brand curated by cricketer Virat Kohli launched its first exclusive brand outlet in Orissa. The new store located at Urban Bank Road in Berhampur is spread across 700 square feet. With this store, WROGN will have 24 exclusive brand outlets in the country. The outlet was inaugurated by odia actress Archita Sahu. The store will offer a brand new variety of menswear collection with trendy designs and quirky styles. These designs will feature T-Shirts, shirts, chinos, slim-fit trousers and casual jackets that can be worn for casual and semi-formal occasions.
Anjana Reddy, Founder and CEO of USPL said, ‘’WROGN as a youth fashion brand has grown phenomenally over the past few years. We are focusing on expanding the brand’s footprint across the nation. We understand and identify the importance and potential in the Orissa market which has encouraged us to launch our maiden showroom at Berhampur. We are targeting 200 exclusive brand outlets in the country in the next three years.’’
Speaking about the launch, Virat Kohli said, “I am very proud of the success story of WROGN and we have seen tremendous traction in the brick and mortar format so far. I am confident that the brand will receive phenomenal response in Orissa like it has received in the other states across the country. ’’
The menswear collection is conceptualized by youth icon Virat Kohli in collaboration with the label’s design team. The brand WROGN reflects Virat Kohli’s distinctive personal style and fashion sensibilities. On the occasion of the launch, the brand is offering an exciting gift like speakers, gold coin, wrist watch, smart phones etc on purchase of Rs. 3,500.
WROGN was launched in 2014 and has emerged as one of the fastest growing casual menswear brands in the country. The brand initially started by retailing in Shoppers’ Stop outlets and is now present on fashion portals Jabong and Myntra. The brand is currently pursuing an omni-channel strategy with the launch of exclusive brand outlets across the country. The first exclusive outlet of the brand opened in Hyderabad.