Bhubaneswar: In an effort to reach out to valued customers across the country,Toyota Kirloskar Motor today officially launched the versatile sedan –Yaris in Orissa fueling excitement across the state. As one of the most anticipated cars of the year, Yaris boasts of advanced and emotional design, superior comfort, shining ride quality and quietness, dynamic efficiency and class-leading safety and technology. Customers can make their bookings at any of the authorized Toyota dealerships across the country.
Orissa has been an important market contributor with an average of 17% to Toyota’s East Zone yearly sales where Bhubaneswar stands at 32%[an average sales % on Toyota’s total sales from the Orissa state]. The state of Orissa held the highest InnovaCrysta [Segment Leader] Market Share of 29% [CY ’17] in the east region. The customers from this market have been appreciative of Toyota ever-better products & services catering to their mobility needs at all times. This market is yet again highly promising for Toyota’s new launch – Yaris, hoping to gain further confidence of the customers with many first-in-segment features to offer, and to meet the increasing market expectations.
Based on the ‘one nation one selling price’ strategy*, Yaris is now available across all dealerships (All India) at the same price at an attractive range of ₹ 8, 75,000/- to ₹ 14, 07,000/. *Prices will be same across the country at ex-showroom level, however the final on road price may vary based on local road tax and levies. Unveiled earlier this year at the India Auto Expo 2018, the new sedan comes in four grades and mated to a 7 speed CVT (Continuous Variable Transmission) or 6 speed MT (Manual Transmission) engine, offering effortless and dynamic driving.
Built on the Toyota philosophy of QDR [Quality, Durability & Reliability], Yaris offers 11 first-in-segment features such as the Power Driver Seat, 7 SRS Airbags, Roof Mounted Air Vents, Tyre Pressure Monitoring System, Front Parking Sensors, CVT across all grades and more.
Talking about the Yaris,Mr. N. Raja, Deputy Managing Director – Toyota Kirloskar Motor, said “Toyota is here to deliver ever better cars that set a benchmark in safety, quality, durability and reliability. Indian car market is highly competitive and customer preferences are changing with time and exposure to globalized products. Yaris is the most celebrated sedan globally and comes loaded with range of first in segment features. We have prioritized customer safety in the car offering class leading safety features. We are happy that the strengths of the product has been recognized, we are confident that Yaris will be a standard on the Indian roads when it comes to matching up with the evolving taste of Indian customers. We would like to thank customers for the confidence and trust they have shown to Toyota products over the years”
Present at the event,Mr. Nobuyuki Shimada,General Manager – Toyota Kirloskar Motor said, “Firstly, I would like to thank our esteemed patrons in Orissa for the support extended to Toyota in all our endeavors.We have received overwhelming response from customers across India. We are happy that in less than a month of announcing the price and opening the bookings, we have collected nearly two months equivalent of customer orders. In line with our customer first approach, we had started our production last month itself to cater to be able to match our supply to the customer demand and reduce the waiting period as much as possible. We look forward to shipping around 4000plus Yaris across the country for customers by the end of May.We hope to service all these customer orders by the end of this month which will take us amongst the top 3 in sales in the petrol segment.
In addition we have 60,000 plus customer enquiries on Yaris which gives us the confidence that the customers are recognizing the value propositions that this product has to offer in the market. With the test drives already having begun across the country we are sure to see more conversions into customer orders taking place
Toyota has always strived to keep up with the evolving customer needs and with the Toyota Yaris we have ensured that we offer unbeatable safety, comfort, quality and excellent ride handling with advanced and emotional design elements. We are confident that this car will cater to customers with a discerning taste who are constantly on the lookout for something better. With the CVT option available across all grades it will also be well accepted by woman drivers in India. “