Bhubaneswar: The current scenario in the Odia television industry is highly regressive in nature. While the news channels in national and international level carry out their coverage with strong content, utmost responsibility and professionalism, in Odisha it seems like a circus show with low quality content playing all day. The unrealistic daily soaps with disgusting story lines and bewildering content has made watching television torturous. In the current scenario, a highly progressive approach is required to bring about some refinement in Odia television.
In order to analyze and derive certain suggestions on how to take our Odia television to another level a symposium on ‘Content scarcity in Odia television’ has been held on 6th November, 2018 at Hotel Mayfair Lagoon, Bhubaneswar. The symposium has been led by four panelists- veteran journalist Sampad Mahapatra, senior journalist Sandeep Sahu, independent filmmaker Amartya Bhattacharyya and popular Odia anchor and actor Antaryami Panda who has shared their views regarding the issue and extendedly discuss on the topic with audience. “Copycat culture is prevalent in Odia television. The content of Odia television is suffering from lack of creativity and originality. Audience, producer or producer’s limitation- we have to identify who is responsible for this scarcity,” Sampad Mahapatra expressed. “The medium of TV is more powerful than cinema to make an impact on people. At Odisha we have capable technicians but we yet to identify them and motivate them. All we need is intent and skill to produce quality content”, opined Amrtya Bhattacharyya. Senior Journalist Sandeep Sahu said that “there is no dearth of content in Odia TV but there is surely dearth of quality content in Odia television. TV producers are taking audience for granted and compromise in content for money. Odia TV audience doesn’t have option to watch good content, as a result they are settling for mediocre content in every television channels.” “Television content has been repetitive these days. They seriously lack originality, local flavor and culture”, senior actor & anchor Antaryami Panda said.
By identifying the reasons for the lack of quality content this event is expected to be a learning process for the budding and young television journalists and as well as the professionals. The event is organized by Lighthouse – a premier audio-visual production house situated at Bhubaneswar.
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