OYO Townhouse, India’s largest mid-market boutique hotel brand, launches in Bhubaneswar

Bhubaneswar : OYO Hotels & Homes, India’s largest, world’s second-largest and fastest-growing chain of leased and franchised hotels, homes, living and workspaces, today announced the launch of brand Townhouse in Bhubaneswar. OYO Townhouse, ‘the friendly neighbourhood hotel’, is a unique combination of a hotel, home, merchandise store and café and is targeted at millennial travellers aspiring premium economy accommodations. The first Townhouse in Bhubaneswar is a 23 room property located at 587/1186, Jayadev Vihar Road , Block N5, IRC Village, Jayadev Vihar, Bhubaneswar. Currently, OYO Townhouse is in India, UK & the US.

Commenting on the launch, Ankit Tandon, Chief Operating Officer, Operated Business, OYO Hotels & Homes, said: “We are excited to bring the OYO Townhouse experience to millennials across Bhubaneswar. This is our most loved brand that enjoys great guest feedback with about 82% consistently rating their stays above 4-stars. Being a thriving business and commerce centre along with a tourist hotspot with its rich heritage and culture, Bhubaneswar is frequently visited by new-age millennials. The first OYO Townhouse in the city will cater to this audience who seek a unique hospitality experience – convenience, comfort, contemporary set up and value for money. We are happy to partner with Mr. Rasmikanta Pattnayak and convert his hotel into a Townhouse, thereby creating immense value for his real estate.”

Mr. Rasmikanta Pattnayak, asset owner of the first Townhouse said, “It is a proud moment for me to associate with the global hospitality brand, OYO Hotels and Homes. The team at OYO has turned around my underutilized asset into a beautiful and elegant property. The process, including onboarding and transformation, was completely seamless and quick. I can’t wait to showcase this to my family and friends. I am confident that this association will be fruitful and lead to a viable business.”

OYO Townhouse is currently present in 31 cities in India namely Delhi, Mumbai, Noida, Gurgaon, Bangalore, Hyderabad, Chennai, Kochi, Vijayawada, Trivandrum, Pune, Nagpur, Kolkata, Guwahati, Ahmedabad, Ghaziabad, Faridabad, Dehradun, Goa, Jaipur, Udaipur, Lucknow, Allahabad, Coimbatore, Pondicherry, Surat, Vadodara, Amritsar, Bhubaneswar, Visakhapatnam and Patna. To further strengthen our presence nationally, we are working towards expanding our offering across multiple cities by the end of this year.