Bhubaneswar: The Hotel and Restaurant Association of Odisha (HRAO) will organise its fourth Odisha Tourism Conclave here on September 18 with theme “Tourism to be the driving force of State economy”.
Like earlier years, the HRAO will suggest various promotional initiatives and action plans to the State Government for development of the tourism sector.
Experts from the field of travel trade, media, performing arts, bloggers, content writers, adventure sports, airlines, digital marketing and branding, food connoisseur, film makers, eco-tourism lovers, academicians, bureaucrats, MPs, Central and State Ministers will participate.
Union Minister of Tourism Prahlad Singh Patel, Union Minister Petroleum and Steel Dharmendra Pradhan and State Tourism Minister Jyoti Prakash Panigrahi have been invited to the event.
While Governor Prof Ganeshi Lal would inaugurate the conclave, Chief Minister Naveen Patnaik would grace the valedictory ceremony.
Presentations on potentials of the Odisha Tourism would be made by Tourism Secretary Vishal Kumar Dev, F and E Secretary Dr Mona Sharma and Handlooms, Textiles and Handicraft Secretary Shubha Sarma.
Rajya Sabha member Dr Sasmit Patra will chair a panel discussion on “Branding Odisha” (Unique Selling Propositions (USP) & Unique Value Proposition (UVP). The other panel discussions would be on “Globalising Odisha’s Unique Heritage,
Culture and Cuisine”, “Connecting Odisha Globally”, “Enhancing the role of Digital Media in Tourism Promotion” and “Augmenting Odisha’s Hospitality and Tourism sector”.
The conclave would be an immense congregation to give a 360 degree boost to the growth of tourism sector in the State, attract investments to the sector, rediscover the potential issues relating to tourism and hospitality sector and prepare a roadmap with specific recommendations from the stakeholders, informed HRAO and IATO Easter Region chairman JK Mohanty.