Odisha Govt to intensify IEC activities to spread awareness among people on social distancing, mask-wearing, hygiene


Bhubaneswar: The State Government on Monday instructed the Information and Public Relations (I&PR), Panchayati Raj, Women and Child Development (W&CD) and Mission Shakti Departments to intensify IEC (Information, Education and Communication ) activities with active involvement of communities to make people aware of the inevitable need of social distancing, mask-wearing and proper hand hygiene,.

At a meeting held here, Chief Secretary Asit Tripathy reviewed the progress of the IEC activities and Behaviour Change Communication (BCC) activities in the State. Officials from I&PR, Panchayati Raj, W&CD and Mission Shakti Departments attended the meeting. The Chief Secretary directed the officials to organise ward-level Covid-19 committee meetings in rural and urban areas within a week.

“The campaign will focus on spreading awareness among people on the inevitable need of social distancing, mask-wearing and hand hygiene to curb spread of the virus,” said Tripathy.

Officials were asked to use social media in addition to TV, radio, mics and posters for the campaign.