Ninety One Cycles announces the launch of Meraki S7

Mumbai : Ninety One Cycles has announced the launch of their latest electric bike, Meraki S7. A well-engineered E-bike that will offer a comfortable riding experience is the second E-bike to be presented by Ninety One after Meraki. The bike has all the features of the original Meraki and additionally comes equipped with a Shimano Tourney 7-Speed Gearset, 5-Mode Pedal Assist and has a smart LCD with speed indication for the convenience of the users. Apart from being rain and dustproof, the bike is enabled with 160 MM disk brakes and Hi-Traction Nylon Tyres which ensures safety and assurance to the riders.


Sachin Chopra, Co-Founder and CEO, Ninety One said, “With Meraki S7, our objective is to introduce a well-designed, engineering-led E-bike to address the needs of urban mobility for the consumer looking to ride 30-40 kms per day. . We are among the few players in the industry, who are driving product innovation and we are confident that the addition of the all new Meraki S7 will strengthen the E-bike portfolio and further enhance customer experience. The lock and key make it tamper proof whereas E-brakes and throttle will enable safety and comfort.”


Vishal Chopra, Co-Founder and Head of Digital, Ninety One said, “Our products resonate with the aspirations of India’s millennials and Gen-Z. At Ninety One, our focus has always been on disrupting the bicycle and E-bike category through new-age platforms and building a deep brand connection with our consumers. We have been investing in our omni-channel capabilities by making it seamless for our consumers to discover, consider and purchase Ninety One products across our digital (website and marketplaces) and offline channels.”


Ninety One has recently closed its Series A funding of ~US$ 30 million from marquee investors such as Avaana Capital, Titan Capital, A91 Partners and Fireside Ventures. The amount will be invested towards the state-of-the-art manufacturing facilities in Gujarat, electric cycles portfolio and expansion into global markets. Following the capital injection, Ninety One, the make in India, make for the world brand from AlphaVector (India) Pvt. Ltd., is now valued at ~INR 1000 crores.


Founded in 2015, Ninety One has successfully launched a range of innovative yet affordable products that speak to and resonate with India’s millennials and Gen-Z, giving them access to an aspirational brand that is disrupting a stagnant industry with world class engineering and D2C brand connect. Focusing on form, function and design, Ninety One’s prowess in engineering and new product development with dedicated in-house design and R&D teams have led to better products that follow a ‘make-in-India, made-for-the-world’ philosophy. Among many customer centric innovations, Ninety One pioneered ‘3.0 high-stability tyres’ cycle, ‘Magnesium light-weight’ cycle, and the ‘belt drive no-hassle chain-free’ cycle in India. Currently, Ninety One sells 20,000+ bikes per month across its omni channel distribution network with 80%+ of its sales coming from the men category. As, Ninety One increases its research and engineering focus on the kids and women category through innovative product launches, it expects these categories to contribute 50% of its sales over the next two years.


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