Lenovo launches two smartphones in India to regain its leadership position in association with Flipkart

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New Delhi: Lenovo, the global technology leader in driving Intelligent Transformation through smart devices and infrastructure that creates the best user experience, announced the introduction of two smartphones in India that unlock the power and potential of intelligent technology today, the Lenovo K9 and Lenovo A5.

Packed with a combination of stunning looks, great performance, and groundbreaking multimedia experience, the Lenovo K9 is priced at INR 8,999 and the A5 is priced at INR 5,999 and INR 6,999. Lenovo Smartphones have always introduced stylish, industry-leading devices. From the best camera experience to the longest talk-time, Lenovo has a smartphone that will fit every consumer need. They have featured powerful multicore processors, innovative cameras to the latest apps through Android™.

After a yearlong study to understand the nuances of India’s thriving smartphone industry, Lenovo has put together a portfolio of innovative products that brings the latest in smartphone technology at affordable prices. Designed to understand what India needs, the two products have been co-created with India’s e-commerce giant, Flipkart. Using Flipkart’s data-driven research, K9 and A5 come with various enhanced user-friendly features at every price point that caters to Indian needs.

Speaking at the launch, Edward Chang, Vice President, Lenovo, said, “Over the past year, we have taken time to assess the robust India market to understand the changing dynamics of the Indian consumer through our partnership with Flipkart. Our extensive research says Indians want a seamless processor, great camera and sleek design among other things. We have witnessed that very few trusted brands actually provide these features with quality assurance and affordable pricing. The K9 and A5 have been co-created using Flipkart’s keen insights and taking into consideration our customers’ dynamic requirements. Our range of smartphones are designed to cater to the real need of the evolving Indian consumer.”

Ayyappan Rajagopal, Senior Director, Mobiles, Flipkart said “We are delighted to have partnered with Lenovo in their 2.0 journey in India. It is exciting to see Lenovo back with a very aggressive product portfolio with festive season around the corner. 55% of our business comes from tier 2 cities and beyond and hence, using real insights, the new Lenovo products are sure to appeal to the Indian needs. We are glad to offer the latest in smartphone technology at an affordable price and are confident the new Lenovo product suite will resonate with our customers. ”

Lenovo K9

The K9 boasts off quad-camera setup, 5.7-inch 18:9 Full-screen, 8-core processor with 3GB RAM and an attractive glass body. With Quadruple High-Definition Cameras, get ready for more beautiful selfies and brilliant portrait shots. 13-megapixel + 5-megapixel dual front and rear cameras, bokeh effect for DSLR-quality selfies, rapid autofocus and front & rear flashes ensure every moment is captured in perfection. The high-quality images can also be enhanced through multiple filters. Smart auto brightness adjustment and multi-frame noise reduction bring out even the finest details with unparalleled clarity. Creative filters add dynamism and a touch of personal style. 5.7-inch 18:9 HD full-screen display offers the ultimate visual experience in reading, video viewing, and gaming. One can avail dual-glass protection with an aluminum alloy frame encasing a double-layered glass body polished to perfection through 8 different processes, each K9 phone promises to be a dazzling piece of art. The 8-Core RAM will ensure greater stability and smoothness. The high-performance 12-nm new generation octa-core processor with 4GB RAM will also ensure that the system runs smoothly even under intensive multi-tasking. The product also has a Large-Capacity Type-C Battery and offers uninterrupted Entertainment on Long Journeys. K9 is available in blue and black colors and prices at INR 8,999.

Lenovo A5

The A5 mobile phone delivers the ultimate visual experience with its 5.45-inch HD full-screen in 18:9 aspect ratio and 80.3% screen-to-body ratio. A5 will be available in black and gold colors with an elegant streamlined body with a metallic feel. Its multi-band, triple card slot design offers more choices by simultaneously supporting 2 Nano SIM card + 1 MicroSD card. Supports up to 256 GB memory expansion with external MicroSD cards (TF cards) to meet the users’ daily storage needs.

The 2/3GB+16/32GB memory coupled with the quad-core 1.3GHz processor delivers ultimate smoothness in daily usage. 4000 mAh large-capacity battery delivers ultra-long standby time, while intelligent power-saving features ensure uninterrupted use of your phone throughout the day. Operational smoothness is enhanced with the ZUI system, while the face and fingerprint recognition unlocking mechanisms provide augmented user experience. The MTK MT 6739 quad-core Cortex-A53 1.3 GHz processor ensures daily applications run without lags. A5 is priced at INR 5,999 for the 2/16GB variant and INR 6,999 for 3/32GB variant.

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