IDFC Mutual Fund Unveils #PaisonKoRokoMat Campaign

Bhubaneswar: IDFC Mutual Fund announced the launch of its latest pan-India investor awareness campaign #PaisonKoRokoMat nudging savers to become investors. IDFC Mutual Fund takes a fresh, non-conventional approach with its creatives for the campaign, shifting the conversation regarding wealth creation from the traditional to the contemporary.
Vishal Kapoor, CEO – IDFC Asset Management Company Limited (AMC), added, “While India has an enviable savings culture a large portion of our savings is still sitting idle in traditional investment vehicles. Many a times, savings stuck in such vehicles are not equipped to generate a corpus that can last a lifetime. With rising aspirations and standards of living, there is an opportunity for savers to upgrade their investment choices. Our latest campaign #PaisonKoRokoMat deploys unique characterisation and an innovative storyboard to urge savers to overcome their inertia, and explore the smart and modern mutual fund vehicle for their investments.”
Gaurab Parija, Head – Sales & Marketing, IDFC AMC, highlighted that “The central thought of the campaign #PaisonKoRokoMat draws inspiration from our lives where inertia is an impediment to our growth and sometimes reflects in the way we allocate our money. What we are trying to bring out through the campaign is a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions.”
Established in 2000, IDFC AMC is one of India’s Top 10 asset managers with over Rs. 1,20,000 cr. in AUM at the end of November 2020, across 55 Mutual Fund schemes. It has an experienced investment team with deep on-the-ground presence in over 46 cities and investors across over 250 cities and towns in India. IDFC AMC is focused on helping savers become investors and create wealth. To support this objective, the AMC offers a range of prudently constructed investment products – across equities, fixed income and liquid alternatives – that aim to provide performance consistent with their well-defined objectives.

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