Khorda: Lives of around 14,000 people of Jemadei, TangiBasti,Mukund Prasad, BadaSabarsahi, ChacheraSabarsahi and Tirumalin Khorda district are being positively impacted through various initiatives of Hindustan Coca-Cola Beverages (HCCB), one of India’s top FMCG companies. Continuing with its Corporate Social Responsibility (CSR) initiatives, HCCB today formally dedicated one Smart Class Room, two RO Systems and several outdoor playground equipment such as seesaw, swing and slideset for school children in one of the schools of Jemadei village.Mr. Jyotirindra Nath Mitra, Hon’ble MLA, Khordha was the chief guest at the function organised to mark the dedication of Jemadei and TangiBasti, the two villages of Khorda district near Bhubaneswar to the community under HCCB’s CSR initiatives.
Additionally, a temporary container to discard plastic waste was introduced in the community. HCCB has made a provision for a recycler to collect the plastic waste container on a weekly basis. This is part of HCCB’s countrywide campaign to create awareness on the importance of segregating waste. Among other initiatives, the company with the help of its NGO Partner, People’s Cultural Centre (PECUC), continues to actively support the women members of the Self-Help Groups (SHGs) set up in these villages to improve their livelihood through several income generating activities such as goat keeping, grocery shops, tailoringunits, grinding machines, incense stick making machines, leaf-plate making machines and spices packing machines. Around 400 women from across 35 SHGs are being benefitted from these initiatives.
Jemadei and TangiBasti are amongst the six intervention villages in the Khorda district covered under HCCB’s community program to enhance the quality of life of its communities around the company’s manufacturing facilities around the country.
Appreciating the partnership between HCCB and the local community, Mr. Jyotirindra Nath Mitra, the Hon’ble MLA, Khordha,in his inaugural address said, “It is no longer sufficient to just focus on one aspect of development to grow sustainably.”He further added “When large organisations such as HCCB provide opportunities to enhance the livelihood of their neighbouring communities, they are paving the way for other organizations to come forward and help in building a viable ecosystem for the community at large.”
HCCB’s CSRprogramme started almost six years ago around its factory in the Khorda district. To begin with, HCCB identified core focus areas such as provision for drinking water, sanitation, healthcare, primary education, and other Infrastructure facilities to improve the quality of life for people in these villages. Till date, HCCB has undertaken installation of 03 bore wells,renovation of 11 bore wells and construction of 01 open well to ensure access to water for drinking and domestic purposes in the surrounding villages. During this period, the company has also organised around 40 general health camps that has benefitted over 4000 community members. Besides, HCCB continues to support 05 Shradha Bhavan that caters to over 450 children.
Reiterating the company’s commitment to its community,Raman Goel,Associate Vice President – Supply Chain, Hindustan Coca-Cola Beverages, said,“OurModel Village Initiative is part of the company’scommitment to the integrated development of our communities. We are happy to witness the completion of the programme as we dedicate these facilities to the communities. Wewill continue to work with the local community in our effort to make a positive difference.”
Also present on the occasion were G Ganesh, the Factory Manager of HCCB’s Khorda Factory; Kalyan Ranjan, Associate Vice President, Public Affairs and Communication, HCCB; Susmita Behera, Manager, Public Affairs and Communication, Khorda, HCCB; and representatives from PECUC, the NGO partner of HCCB.