Mumbai : After securing exclusive media rights for BCCI International and Domestic Matches, Viacom18 today announced its plans for the three-ODI series between India and Australia starting September 22.
The first international series in the rights cycle will be presented on JioCinema in 11 languages for free. On linear/ offline TV, the series will be aired live on Colors Tamil (Tamil), Colors Bangla Cinema (Bengali), Colors Kannada Cinema (Kannada), Colors Cineplex Superhits (Hindi), Sports18 – 1 SD, Sports18 – 1 HD (English).
The series is of great significance for both sides as they will look to find momentum leading up to the 50-over World Cup. The expert panel for the series across languages will include Suresh Raina, Kedar Jadhav, Aakash Chopra, Nikhil Chopra, Amit Mishra, Anirudha Srikkanth, Abhinav Mukund, Hanuma Vihari, Venkatpathy Raju, Sarandeep Singh, Reetinder Singh Sodhi, Rahul Sharma, VRV Singh, Kiran More, Sheldon Jackson, Bhargav Bhatt, Jatin Paranjpe, Shreevats Goswami, VA Jagadeesh among others.
After shattering all records, and establishing unprecedented levels of engagement, viewership, and concurrency during the TATA IPL 2023, JioCinema will offer viewers their favourite sport in a never-seen-before presentation for free. Viewers will be able to watch the limited-overs action in English, Hindi, Marathi, Gujarati, Bengali, Bhojpuri, Punjabi, Tamil, Telugu, Kannada, and Malayalam.
“The 3-match ODI series between India and Australia will give viewers a peek into inarguably the new home of Indian cricket and with that responsibility, we will continue to bring the paradigm shift in the way sports is consumed,” said Viacom18 – Sports CEO Anil Jayaraj. “It is our constant endeavour to offer fans what they love the most in never-seen-before ways and digital allows us to continuously push the envelope and combined with linear/ offline TV, we will deliver BCCI events on an unparalleled scale.”
To enhance the live-viewing experience, the series will be streamed in 4K on JioCinema and fans will be offered the popular predict and win fan engagement contest Jeeto Dhan Dhana Dhan. Introduced first during the 2023 TATA IPL, Jeeto Dhan Dhana Dhan was a runaway success as tens of thousands won exciting prizes including over 60 contestants driving away a premium hatchback. The contest also brought out stirring stories of how winning the car changed fortunes for many from India’s heartlands.