Sambalpur: Max Fashion, India’s leading fashion brand, opened its first storein Sambalpur and unveiled the festive collection which also happens to be the 8th store of Max Fashion in Orissa and 303rdstore nationally. Marking the occasion as one of the many milestone achievement, the store inauguration was done by the renowned bollywoodactress Ms UrvashiRautela and Mr. Rajib Mukherjee, AVP east & Central India, Max Fashion. Max also revealed three extraordinary range of Festive Collection to make this season stylish and colourful for everyone – The collections is called asMystical Bloom, Banaras Tales and Sinduri.
Max has seen a rapid growth since its inception. In 2006, the brand forayed into retail in the Indian subcontinent opening its first store in Indore. Today the brand has its presence in more than 100 cities that consistently deliver international fashion trends at amazingly affordable prices. Today, Max Fashion store is across the country and serve over 100 million satisfied customers every year.Max is pursuing a strategy of “Any time – Anywhere”. Max is now a true Omni-channel brand that supports online shopping and has a dedicated app for the same. The app has successfully managed to garner a net base of 6.7 million users in recent times. The brand is also equipped with industry features like click and collects at nearest store, ship and return from the store and more.
Speaking on the success of Max Fashion, Mr. Rajib Mukherjee, AVP east & Central India, Max Fashion said, “We are excited about the grand opening of the Max Store and we believe the market is ideal for our brand which set the newest styles and trends. Max Fashion is the only brand which works on an eight-season cycle that is as quick as 45 days per season thus curating unimaginable number of style annually which is unmatched by any fashion player in the world.”
This festive season Max Fashion has come up with three special and extraordinary collections – Mystic Bloom, Banaras Tales and Sinduri, which is designed keeping the festivities in mind, is expected to be liked across all age groups.” he added.
Commenting at the event, Bollywood, ActressMs.Urvashi Rautela said, “Shopping is the best part before our festivals. I love the collection because it reflects our Indian art and culture used decorative prints and designs. These are apt to celebrate the joys of festivals. I connect with Max easily as it offers the best of the trendy value fashion in the country.”
With over 100mn customers visiting Max every year, and a loyal consumer base of 22 million growing at robust growth rate of 25% every year, it is this trust & consistent patronage by Max consumers which has resulted in MAX growing at 30% CAGR over last 5 years. With sales of more than 100 million pieces this financial year, Max has truly established leadership position in Indian fashion industry.
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