IndusInd Bank gifts a smile to 3,000-plus under-privileged families in Bengal, Odisha, Assam, Tripura, others


Bhubaneswar: On the backdrop of India’s 70th Independence Day, IndusInd Bank has announced the successful completion of ‘Gift a Smile’, a CSR initiative conducted across 82 branches in seven states in Eastern India during August 3-13, 2017. The seven states include Bihar, Jharkhand, West Bengal, Odisha, Assam, Tripura, and Chhattisgarh.
During the 10-day drive, IndusInd Bank branches organised special events and workshops to urge, encourage and motivate business communities, professionals, and entrepreneurs to donate old clothes, books, and toys to under-resourced schools, old-age homes, orphanages and in the process gave them a new life.
The said initiative witnessed a huge participation from the Bank’s customers. All the branches received positive response from various local communities. Today, the Bank handed over the collected items to the associate NGOs for further distribution to the under-privileged families. In Bhubaneshwar, this distribution took place with an NGO, ‘The Hope Charitable Trust’ in IndusInd bank branch located at No. 78, Janpath, Kharavela Nagar, Unit III, ‘Bhubaneswar – 751 001.
IndusInd Bank’s core value system is rooted in the development of economy, society and environment. The Bank has embarked on a journey for a sustainable future through innovations in technology, backing like-minded institutions, and collaborating with partner organisations. The Bank has committed its support and extended its efforts in the area of community outreach and development, under varied focus areas ranging from women empowerment and education to water and sanitation.
IndusInd Bank Chief Operating Officer Paul Abraham said, “Integrating social and environmental concerns into business operations has always been our priority. With the growth of our Bank, it is imperative to further strengthen our role in contributing to socio- economic growth of society through supporting sustainable projects of the like-minded NGOs. Through this initiative, we are advocating the concept of Reuse, Reduce and Recycle the item, which is again a sustainable practice towards containing our carbon footprints.”
IndusInd Bank believes in ‘Good Ecology is Good Economics’ and it continues to create value for all stakeholders and is committed to sustainable economic growth. The Bank aims to grow its business consistently and responsibly, benefiting those it directly serves, while promoting the well-being of its employees, natural environment and the community at large. The Bank has a dedicated ‘Inclusive Banking Group’ that adopts a collaborative approach by partnering with suitable intermediaries/institutions for further financial inclusion. The Bank facilitates various corroborative activities like legal literacy, sanitation improvement and several other community development initiatives through these intermediaries and other implementing partners, thereby contributing to a rounded engagement at the base of the population pyramid.


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