Haastika enables growth of artisans’ community in Odisha through Amazon.in

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Bhubaneshwar: India is home to some of the most unique arts and crafts, available across various regions of the country, showcasing a wide diversity in design. Artisans and weavers from each state of India bring the fascinating history and tradition of a region to life through their unique craftsmanship. Be it the impeccable carvings from Odisha and Dokra metal art from Chhattisgarh – all these handmade products use indigenous materials and traditional techniques.

Despite having a rich legacy, indigenously produced crafts often don’t gather as much popularity as they deserve, often due to lack of awareness amongst consumers and limited access to a wide audience. With an aim to overcome this hurdle, Biswajit started Haastika Handicrafts Pvt Ltd. in January 2016. In March 2016, Biswajit registered Haastika on Amazon and since then, they have registered 10X growth, and today they work with over 27 category artisans. Based inOrissa, the artisans in the state are known for their stone craft, handmade jute bags, fashion jewelry, terracotta, palm leaf work and paper mache among many others.

“Ours is a traditional business, and one of the biggest challenges for the artisans in Odisha and Amazon.in has been instrumental in creating a viable business for them. Partnering with Amazon has offered significant visibility and reach, and has enabled to sell products to consumers across the country. It has helped support the growth of artisans in the state, and has contributed towards jumpstarting the local economy of Odisha”, said Biswajit, founder ofHaastikaHandicrafts Pvt Ltd.

Amazon.in has over 5.5 lakh sellers offering a selection of over 200 million products. While having a fierce entrepreneurial spirit, and an unquenchable thirst to experiment and explore new opportunities of growth, a majority of India’s small businesses continue to face challenges to grow especially linked to technology adoption, knowledge sharing, and guidance on future trends among others. While Biswajit from Haastika Handicrafts Pvt Ltd has witnessed success, significant number of SMBs in India are yet to capitalize on their true business potential. For SMBs in India, Amazon is organizing ‘Amazon smbhav’ in New Delhi on January 15-16, 2020. ‘Amazon smbhav’ is designed as a two-days thought-leadership SMB Summit to provide small and medium businesses as well as micro-entrepreneurs in India an opportunity to engage in a constructive, open dialogue with the industry, subject matter experts as well as peers about issues hindering their growth, share learnings, understand new opportunities that ecommerce offers and have some insights into future trends.

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