Bolstered by IBPS, Rural Shores Business Services Pvt. Ltd.’s Jaleswar centre is transforming the lives of rural youths

Bhubaneswar:The India BPO Promotion Scheme (IBPS) from the Government of India has been instrumental in setting up BPO/ITES operations in a number of small cities across the country and thus creating employment opportunities for local youths. Under the aegis ofIBPS, Rural Shores Business Services Pvt Ltd. has set up a BPO/ITES centre at Jaleswar, Odisha. The centre has transformed the lives of a number of local youths, majority of whom hail from rural areas in Odisha and nearby state of West Bengal. A good share of the employees are women, and this initiative is providing the much needed support to their families. The centre also has a very low attrition rate of mere 2%.

Rural Shores Business Services was allotted 150 seats at Jaleswar under the IBPS and they started operation here in 2017. The IBPSscheme was notified by the Ministry of Electronics & Information Technology (MeitY) under the Digital India Programme. Software Technology Parks of India (STPI) is the executing agency of the scheme.

The BPO/ITES centre at Jaleswar is one among 13 centres of the Bengaluru-headquartered Rural Shores Business Services Pvt. Ltd,where they are providing customer services across diverse sectors.The company also has a training arm called RuralShores Skills Academy Pvt. Ltd. (RSA), which provides training to the youth in BPO and soft skills. Promising trainees ofthe academy are absorbed into the company and deployed in their BPO centres across India.

Dr.OmkarRai, Director General, Software Technology Parks of India, said:“Located at the junction of Odisha and West Bengal, Jaleswar is very well-positioned from nearby cities such as Bhubaneswar and Kolkata. The region has a strong talent pool and good transportation and social infrastructure.The IBPS initiative has helped rural youthsto not only earn their livelihood close to hometown, thereby preventing their migration to bigger cities, but also contributing in their economic empowerment.”

Spokesperson of Rural Shores Business Services Pvt. Ltd., said: “Jaleswar has a massive talent pool and our centre here has a low attrition rate. A majority of the workforce hail from marginalized families. Employment in the BPO sector not only augments their family income but also has a cascading effect on their holistic development, social and economic mobility and empowerment besides boosting the rural economy. We are thankful to STPI for providing us all necessary support in this initiative.”

The objective of the scheme is to foster an IT ecosystem in Tier 2 and 3 cities through the establishment of 48,300 seats in respect of BPO/ITes operations across the country. The scheme provides financial assistance of up to 50% of the total admissible expenditure (Capital / Operational), with an upper ceiling of Rs. 1 lakh per BPO/ITES seat. There are certain special incentives in the scheme to promote employment to women and specially-abled persons, the participation of local entrepreneurs, setting up operations at non-capital cities, etc.


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