BharatBenz increases customer reach with new dealership in the South


Chennai – Daimler India Commercial Vehicles (DICV) announced the opening of new touchpoints for BharatBenz commercial vehicles in the Southern Region. The new dealerships are in Kolar and Davanagere in Karnataka, Bhimavaram in Andhra Pradesh, and Kasaragod in Kerala. DICV also inaugurated two new outlets to deliver parts in Theni and Tiruvarur in Tamil Nadu.


The continued expansion demonstrates DICV’s firm commitment to the Indian market and BharatBenz community. The new touchpoints increase BharatBenz network’s monthly service capacity to over 6000 job cards per annum.


Mr. Rajaram Krishnamurthy, VP Marketing, Sales and Customer Service, said, “Our goal is to increase customer convenience and offer state-of-the-art experience through our products and services. To ensure ease of servicing and access to customers, our goal is to minimize the distance between dealerships. The new dealerships that we have opened reiterate commitment to our customers and confidence in the growth of the southern CV market.”

On-ground touchpoints is an integral aspect of BharatBenz’s growth trajectory and continue to remain a focus area. Last year, DICV had announced 10 touchpoints in a single day and its plan to have 350 dealerships by the end of 2022.


The value offered by BharatBenz trucks was validated by increasing customer confidence in the brand, enabling the company to outpace the market even during the tough conditions of 2020.


BharatBenz is currently offering free extensions on Annual Maintenance Contracts and Extended Warranties for its customers by three months.


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