Bhubaneswar: Manyavar, India’s foremost ethnic wear brand for men launched Manyavar Mohey, a new store that celebrates men’s and women’s ethnic wear in Odisha. The new dazzling store located 621, Saheed Nagar is the 1st store of Manyavar Mohey brand in the state of Odisha. Manyavar, which is known for its lavish Wedding Wear besides its signature Ethnic Wear, Party Wear and Accessories for men, has now forayed into the women’s couture with equal pomp and splendor with Manyavar Mohey.
The launching event was graced by Mr. Jugal Agarwal, Manyavar Mohey franchisee and showroom owner of Alishan and represented by other dignitaries.
Speaking on the opening event, Mr. Jugal Agarwal, Franchisee and showroom owner said “After successful business in the retail sector with exclusive mens’ wear showroom Alishan in Bhubaneswar, we envisioned to foray into marriage segment to cater to the need of people of Odisha for their wedding fashion during the wedding season. So, we thought Manyavar Mohey is the best choice of every bride and groom to reminiscence their special moment forever. We are happy to bring the Manyavar Mohey spirit to Odisha. Very soon we are going to have the grand launch of this store with the presence of its brand ambassadors Virat Kohli and Aushka Sharma for strengthening the marriage vows.”
Touted as the biggest wedding of its kind, Manyavar Mohey is a range of celebration wear in bright hues created using Ethnic Raw Silk, Elegant Georgette, Royal Brocade, Delicate Net and Chiffons. The collection includes outfits for various occasions. From casual tunics to bridal lehengas, gowns and silks Mohey celebrates the beauty of women’s couture. Mohey is designed for the Indian woman who wants to stand out at a gathering, look attractive and unique. There is a lot of glamour quotient in the Manyavar collection including all kinds of marriage accessories like Jutti, Turban (Safa), Brooch, garland etc.