Chennai: Samsung, India’s largest and most trusted consumer electronics brand has introduced local Indian folk and tribal art to the art store of its lifestyle TV The Frame, making it an even more coveted piece to own for the art connoisseur in you.
This new collection, which part of a growing library of over 1,400 pieces, covers art forms from across the Indian sub-continent reflecting the rich heritage of Indian artisans.
Samsung has tied up with Floating Canvas Company to revive appreciation of various Indian art forms. To make The Frame more exciting, consumers can avail a three-month complimentary subscription to the art store. The art works will be available on all models of The Frame TVs, which is a TV when it’s on and Art when it’s off.
“Displaying unique art forms that matches consumers’ personal style is a great way to give living spaces a distinct touch. Every region in India has its own rich and vibrant folk art and to give it a platform, we are happy to bring folk art to your home with The Frame, one of the most spectacular lifestyle TVs. With the TV as a centrepiece of our living spaces today, consumers want their TVs to enhance the aesthetics of their spaces as well as offer a premium cinematic experience,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.