Maaza spreads festivities in Odisha with #RathYatraWithMaaza campaign

Bhubaneshwar:Adding more delight to the auspiciousRathYatrafestivities, Maaza, one of the most loved and iconic mango beverages in Indiahas rolled out an innovative campaign for the consumers.As part of the campaign, special Rath Yatra filters have been designed by Maaza to encourage enthusiasts to participate in the ‘MaazaRathYatra Selfie Contest’.

Users can participate in the contest by clickingon the Maaza advertisement visible on the timeline of their Facebook account. They will be directed to the Maaza branded selfie activity screen, where they can click a selfie. The users need to share the selfie as a public post on their profiles using #RathYatraWithMaaza and tagging @maazaindia. The winning selfies will get a chance to win PayTMvoucher worth INR 500/-.

Commenting on the new festive campaign, Srideep Kesavan, Director-Marketing, Juice Category, Coca-Cola India, said,“For years, Maaza has been a core part of festive celebrations and an ideal companion for consumers.This year, Maaza is all set to accompany devotees on a journey of reverence at the Jagannath Rath Yatra with on-ground and digital campaigns. We understand the value of special occasions and the #RathYatraWithMaaza campaign enables us to engage with the consumers innovatively and mark our presence in thelocal festive celebrations.”

Winners will be selected randomly on a daily basis. The contest is open to individuals across India and will be active till July 7. The winning selfies shared by participants will be posted on the Maaza page on Facebook.

To further add to the zeal surrounding the festival, Maaza is also engaging with consumers in the town of Puri, Odisha through multiple touchpoints and on-ground activations. Maaza kiosks and coolers have been set up atthe Puri railway the station, bus stands, Gundicha temple, Puri beach, and neighboring towns. Devotees can halt for a moment andindulge in the goodness of mangoes. A huge number ofoutlets across the city have beenadorned with Maaza branded elements.

As the next step in Maaza’s journey towards becoming a USD 1 billion home-grown mango juice brand by 2023, Maaza is transforming into a Master brand bringing in different variants of mango Indulgence for different moments. Launched in the 1970s, Maaza has an impressive heritage and has been the most loved mango juice beverage in the country for over 42 years now.


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