itel launches India’s first smartphone with 3D curved AMOLED Display in less than 15K segment

After disrupting the sub 10K segment with innovation of premium affordable smartphones, itel has marked its debut into the 15K segment with the launch of S23+. With segment first 3D curved AMOLED Display Smartphone in less than 15K, itel has raised the bar once again, crafted to match the style quotient of Gen Z. Available at an effective price of INR 12,999 with bank offers, the itel S23+ sets itself apart with its in-display fingerprint sensor, a feature unique to the smartphone in this price range. The online sale for itel S23+ will go live exclusively on Amazon India from 6th October. itel S23+ comes with a special launch offer of free itel T11 earbuds worth Rs 2399.


Commenting on the launch, CEO, itel India, Mr. Arijeet Talapatra, said, “The under 15K segment represents a substantial 50% share of the smartphone market. With the introduction of the itel S23+, we are embarking on a bold journey, venturing into uncharted territory to redefine this segment with ground breaking features. Today’s consumers are discerning and place great importance on their preferences, choices, and fashion sensibilities, reflecting a significant shift in consumption patterns. Mobile devices have evolved beyond mere tools; they have seamlessly integrated into the entertainment and lifestyles of the new Bharat.”

He added, “At itel, our unwavering commitment is to serve our consumers by introducing innovations complemented by trendy features, stylish aesthetics, and cutting-edge technology. The S23+ smartphone, equipped with pioneering features, is poised to cater to the style preferences of Generation Z while setting a new benchmark in the sub-15K segment. With this launch, itel is delivering a significant enhancement to the Bharat consumer experience, offering exceptional viewing and much more.”

The 3D curved AMOLED display delivers a remarkable 240 Hz of touch sampling rate, making it ideal for high-end gaming and better productivity. With storage options of up to 256GB+16GB (8GB RAM with 8GB Memory Fusion), a sleek 7.9mm slim body and weighing just 180 gm, the itel S23+ establishes a fresh benchmark in contemporary design, catering to all walks of life. The smartphone’s premium features are complemented by an exceptional 32MP ultra clear front camera with flash, first in the segment, offering customized beauty enhancements and multiple modes, alongside a powerful 50MP rear camera.

The itel S23+ features Dynamic Island, allowing users to check notifications for incoming calls, reminders, and battery status. The best-in-segment display comes protected with Gorilla Glass 5, which offers 4 times more resistance to drops than standard glass screens. Expanding its horizons further, itel is primed to assert its strong entry in the INR 15K smartphone arena with itel S23+ which embodies aspiration and sophistication, tailored to the discerning tastes of the youth demographic, delivering a premium and unparalleled experience.

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