Hyderabad: Idea Cellular, one of India’s leading telecom operators with pan-India broadband footprint, recently announced its brand new campaign #LookLook and has already got Hyderabad hooked on to the new catchy jingle –Idea 4G pe Dekho India Hua hook. LookLook… LookLook!
Apart from a 360 presence on Television, Digital, Radio and Outdoor to further amplify the campaign, Idea has installed a massive seven feet tall Idea 4G Hotspot on a mobile van that will be traveling to various locations in Hyderabad. The Idea 4G Hotspot is equipped with Wi-Fi for multiple consumers to hook on for a seamless experience of Movies, Music, HD Videos with Idea 4G. across these locations. The installation represents the width and expanse of Idea 4G network across India, through a simple thought, ‘Idea 4G – India jitna bada network’. Customers can also visit the installation to get their mobile number ported to the Idea network or ensure re-verification of their documents submitted against their Idea connection.
Talking about the new campaign, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “The #LookLook campaign coincides with Idea’s pan India Mobile Broadband rollout and showcases a strong 4G network that is available in Hyderabad and across the country. We hope that consumers in Hyderabad Experience the Idea 4G Hotspot and get a taste of what Idea 4G has in store for them.”
Idea Cellular’s #LookLook brand campaign, which is currently live on digital, TV and OOH encapsulates a series of situations from various locations across the country wherein people are seen being deeply hooked on Idea 4G – watching, streaming and downloading videos etc.
Brand Idea has been consistently driving 4G communication over the last one year. It started with the #BiggestSmallChange campaign in June 2016 which demonstrated how 4G – a small change in technology, can make a big difference in internet experience for those who live online. This was followed by the ‘Transforming India’ campaign aimed at democratizing 4G and established its relevance for everyone, in urban and rural India, in December 2016.
With a strong 4G footprint with 4600 sites in 661 towns across Andhra Pradesh & Telangana for its 1.69 crore subscribers in the region and a focus on providing some of the most competitive and intensive customer experiences, Idea Cellular continues to be one of the leading telecom operators in the country.