New Delhi: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and largest passenger car exporter achieved an overwhelming response on its Unique and Innovative Digital Marketing Initiative- ‘HyBUY’ and achieved the 300 units of online booking target within 2 weeks of its launch.
Speaking on the success of the ‘HyBUY’ initiative, Mr. Puneet Anand, Sr. General Manager (Marketing) & Group Head, Hyundai Motor India Ltd. said: “We are overwhelmed with the response to the HyBUY initiative. We thank the customers for their participation in this first-ever, group buying concept in the auto industry which was designed to give ‘Power To The People’ through social sharing which resulted in 300 bookings in just 2 weeks. The success of this initiative is a testimony to Hyundai’s determined and innovative approach that encourages us to conceptualize many such campaigns that add ‘Brilliant Moments’ to the lives of our customers.”
Hyundai’s HyBUY sets an industry benchmark, redefining the car buying journey for customers through gamification of the buying experience were more the people come together and book an Elite i20, bigger the offer gets. It is based on 3 main pillars – Simple, Caring and Creative, fueling Hyundai brand’s key vision of being “Lifetime partners in Automobile and Beyond”.
HyBUY utilizes the strength of online connectivity and encourages customers to invite friends to join the HyBUY deal so the benefits get bigger together and there is no better platform to fuel this cause than Social Media. The campaign was designed to motivate customers to not only book and buy an Elite i20 but to amplify the deal by sharing it to their social network for all to gain more benefits and rewards, thus giving ‘Power To The People’.