Bhubaneswar: Bollywood singer Mika Singh has added zing by singing the Odia cheer song ‘Asa Kariba Bobaal’.
Released on the social media handle of the State’s Sports and Youth Services Department on the Diwali on Wednesday, the song is fast becoming popular.
“We did a thorough research and produced the video in 30 days after looking at all the previous promotional content and keeping the audience impact in mind. We have tried to incorporate hockey in the traditional symbolism of Odisha to appeal to the local population. This is a song of celebration. This is a song aimed at creating a wave of interest for hockey,” said the song’s director Susant Mani.
The song is popular Bollywood singer Mika Singh’s debut Odia song.
“We recorded the song in four hours and Mika listened to it for 6-7 times before singing it. He was a little conscious about the Odia diction but managed it well. We tried out various vocal versions of this song, before settling on this one. This song is for all Odias,” said creative director of the project Manav Rath.
Nila Madhab Panda, producer of the song, believes that Men’s Hockey World Cup 2018 is an arriving moment for Odisha. “Odisha will be noticed by the world; and we hope to put our best foot forward in welcoming the players, fans and tourists so that they have an amazing experience here. Moreover, it is a great time for us Odias to cheer, celebrate and revel in the hockey fever,” he said.
Ollywood singer Lipsa Mahapatra has also sung for this song, the lyrics of which have been written by Sachin Dasburma along with music composition by Goodly Rath.