Hinduja Group’s Media Company announces the successful implementation of NXT DIGITAL’S digital delivery platform in India and in Odisha


Bhubaneswar: NXT Digital, the newest addition to the Hinduja Group of companies announced the successful implementation of NXT DIGITAL’S digital delivery platform at an event today in Bhubaneswar. Over 100 cable operators from across the state will be present for the event today at a premium Hotel in Bhubaneswar in Odisha. NXT DIGITAL’S project in Odisha ensures its viewers get uninterrupted world class viewing experience at the most value for money price in the market.

Commenting on the occasion Mr. Ashok Mansukhani, MD and CEO of Hinduja Media Group said, ‘’With the winds of digitization sweeping the nation, we have perfectly understood the need to evolve with times. We have created an unique digital platform for LCOs and MSOs who can digitalise with state of art service; without losing out on the ownership of their networks.
India is faced with challenges in the digitization journey and every challenge is an opportunity that NXT DIGITAL wants consumers to benefit from. With NXT DIGITAL’S and with our superior technology, value for money pricing and uninterrupted viewing during any weather vagaries , we will help the brand rise above competition and continue to lead in this age of digitalization of TV with an unique TV viewing experience ”.

With India at the cusp of a digital revolution, NXT DIGITAL promises to deliver the best television viewing experience with world class technology, cost effective payment systems and a smart revenue pre-paid model that will create a new benchmark for success in the Digital TV Market. NXT DIGITAL will also help businesses to the next level with minimum investment and maximum returns for existing cable operators or even new business entrepreneurs

NXT DIGITAL ensures that every customer gets a unique television viewing experience and provide benefits that are unmatched in the industry.
The key features for consumers who join the Flight for new delight in Digital TV viewing:

1. Over 500 channels and services offered together with the operators which can be bundled and packaged as per the markets requirement
2. No problems in digital viewing during any weather problems ; same quality in any weather
3. Localized content through Local channels which will also provide the technology to encrypt them as per requirements of the Government
4. Hassle free, convenient & multiple modes of payment
5. Flexibility, Easy Cash and Carry Model
6. 24*7 end to end support

The Economic Survey Report for 2016 of the Government of India with respect to Media & Entertainment states that HITS technology has a major role to play in achieving hundred percent digitization in the country. HITS technology is best suited for the remaining Phase III & IV towns and cities as they are spread over a wide region. The integrated satellite based technology for digital cable ensures to complete cable digitalization in any part or difficult geographic terrains of this vast country

IMCL has taken a leadership position in the digital cable industry in converting the B2B business areas into a more transparent and competitive prepaid process. IMCL’s objectives of strengthening its back end processes covering largely the collection and customer service processes, innovative packaging to ensure customers pay for what they view and get better value for money in the existing areas of Phase I and Phase II fully enabled digital cities and expansion in Phase III of the digitization program of the Government have paid off well..

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