New Delhi: Minister of State for Steel, Shri Faggan Singh Kulaste has said that Corporate Communication needs to adopt latest technologies. He said the global economy is going through a difficult phase todayand in such a situation, companies that do not adapt in this changing environment will not be able to run. The Minister called upon the Corporate Communications Officers and Specialists to be more careful and diligent.Shri Kulaste said due to Artificial Intelligence, Big Data and digital movement not only economy but trade also is taking itself up to new heights. Addressing the inaugural session of SCOPE Corporate Communication Summit(2nd&3rd August,2019)here today, the Minister said public sector enterprises are the flagbearers of inclusive development.In the present scenario the corporate world is more accountable than its shareholder’s/stake holders and plays the role of a coordinator. Therefore, its working has to be policy driven and transparent, he added.
The Minister also released the Special issue of kaleidoscope Magazine on Corporate Communication on the occasion. SCOPE has organised a two-days Corporate Communication Summit on the theme “Corporate Communication in the age of Disruptions – Innovative Solutions”. The two days session will deliberate on Corporate Communication in the age of disruption, Digital transformation of corporate communication, impact of communication and leveraging CSR for brand building and experience sharing by champions etc. It is being attended by a large number of participants from PSUs and other stakeholders.
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