Dalmia Cement connects with devotees at SawanMela in Deogarh of Odisha

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Bhubaneswar: After the successful activation during the Rathyatra in Odisha, Dalmia Cement has now associated with one of the biggest annual religious mela, ‘SawanMela’at Deogarh, as part ofits continuous effort to connect with people and their emotions.With renewed zeal and vigour, the brand has been successfully synergizing its core values with the sentiments of the mass through multiple marketing initiatives.
Every year around 50 lakh devotees, primarily from the state of Bihar, Jharkhand, Bengal and Odisha, come to this holy place during the month of Sawan carrying water in “Kawar” from river Ganga at Sultanganj in Bihar, which is 105 km away from Deogarh. Dalmia cement made its presence felt near Deogarh temple through innovative thematic gate installation and designed brand pillars along the stretch leading to the temple. All these installations became a sight of attraction where the devotees took a break in their long journey to click selfie around it.
Commenting on the brand’s dedicated effort of connecting with the mass, Anirban Paul Chowdhury, Head of Marketing for Dalmia Cement in East, said, “Dalmia cement is exploring every opportunity through noticeable ways to bond with the people and their sentiments. To celebrate the auspicious month of Sawan, Dalmia has thoughtfully constructed the visible designed structured for the devotees to savour their walk to Deogarh temple. The response has been good so far and we expect the bondage to strengthen further as we move on from here.”
Dalmia Cement has been pioneering in slag cement with many befitting cement types for different stages of construction. By using slag, a waste material from steel industry, as its raw material, Dalmia Cement has proven determination to stay environment-friendly. It has been recognized as World’s Greenest Cement for its low carbon footprint based on GNR data of World Business Council for Sustainable Development’s Cement Sustainability Initiative.

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