Hyderabad: Bharti Airtel (“Airtel”) and ZEE5, India’s fastest growing OTT platform today announced that they have further strengthened their strategic partnership to enable a world-class digital content experience for Airtel mobile customers.
As part of Airtel’s refreshed #AirtelThanks customer rewards program, all Airtel Platinum customers will now get unlimited complimentary access to ZEE5’s vast content catalogue as part of their plan benefits. All Airtel mobile customers on Infinity Postpaid plans of Rs 499 and above will be eligible for this exclusive benefit. For more details on Airtel Infinity Postpaid please visit here.
ZEE5 has an extensive digital content library that includes the Video on Demand (VOD) network content along with the recently launched ZEE5 Originals, Movies, TV Shows, Music Videos, Lifestyle shows, Kids shows and Plays. Some of the top shows across languages include Karenjit Kaur – The Untold Story of Sunny Leone; Rangbaaz – starring Saqib Saleem, Ranvir Shorey, Aahana Kumra, Ravi Kishan and Tigmanshu Dhulia; Prateik Babbar, Sonal Chauhan and Jisshu Sengupta starrer Skyfire; Arjun Rampal, Sakshi Tanwar, Neeraj Kabi starrer The Final Call; Anjali Patil, Sachin Khedekar, Vikram Gokhale’s Hutatma (Marathi), Auto Shankar (Tamil), Amala Akkineni in High Priestess (Telugu) and upcoming shows like Dia Mirza and Mohit Raina starrer Kaafir; a one-of-its-kind football series with a cause – Bombers and blockbuster movies – Uri – The Surgical Strike, Simmba, Kedarnath, Veere Di Wedding, etc.
Airtel Platinum customers simply need to claim free ZEE5 Subscription offer from Airtel Thanks section of My Airtel app thereby download the ZEE5 app to start accessing this premium content.
Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said: “#AirtelThanks has received phenomenal response and we are delighted to bring ZEE5’s exciting content to our Platinum customers as part of the value proposition. We will continue to expand our ecosystem of partners to enable a differentiated experience for our customers.”
Manish Aggarwal, Business Head, ZEE5 India said, “This partnership is in line with our growth strategy as it is a crucial step towards fulfilling our aim to offer new and exciting content. It will strengthen our reach by the potential proliferation of ZEE5 premium content to a wider and new set of audience. We are happy to partner with Airtel, and via similar partnerships we will continue to enhance our offerings with the customer at the center.”
#AirtelThanks is now tiered in its offering – Silver, Gold and Platinum. Each tier opens a whole new set of benefits for Airtel customers. Airtel Platinum customers get VIP service, premium content, e-books, device protection, and exclusive invites and priority access to events and sales.
The benefits are powered by Airtel’s strong partnerships with leading platforms and brands.
#AirtelThanks is powered by a great app experience, which helps users choose, access and navigate through their benefits in a very simple and user-friendly manner. The upgraded Airtel Thanks app uses strong data-science and segmentation algorithms to customize the user experiences, based on user interests and profiles.
ZEE5 is home to 1 lakh hours of On Demand Content and 70+ live TV channels. With over 3500 films, 500+ TV shows, 4000+ music videos, LIVE TV Channels across 12 languages, ZEE5 presents a blend of unrivalled content offering for its viewers across the nation and worldwide. ZEE5 also offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.