Bajaj Electricals launches ‘Navachar’

Mumbai: Bajaj Electricals Ltd (BEL), one of the leading companies in the business of Consumer Durables, Luminaries, Transmission Line Towers, Illumination and Rural Electrification Projects today announced the launch of ‘Navachar’, an innovation platform aimed at finding solutions to some of the biggest electricity problems plaguing the country.

Bajaj has roped in chlorophyll innovation lab, a leading brand innovations consultancy to support them through the strategy and launch of the program. Designed as a microsite, Navachar’ begins with a hunt for the most innovative minds amongst the students and start-up community to provide solutions to three problems identified by the company:

1. Inadequate last mile connectivity being major obstacle in supplying electricity to all

Challenge #1: Design a revolutionary monopole transmission tower

2. Most of the non-metro cities in India face power cuts lasting 4-8 hours a day

Challenge#2: Create a totally unique mechanism that is not dependent on electricity to power basic appliances at homes and help India save billions

3. Most of the portable lights that exist today work on concepts borrowed from the West

Challenge#3: Design a swiss-army knife equivalent of lights that will fulfill the need of billion Indians

Post this phase Navachar will work with the selected participants to turn their idea to an actual implementable solution.

The contest will reach out across the country and the most innovative solutions will receive cash prizes worth up to 6 Lakhs and may even get a royalty deal with Bajaj Electricals.

The challenge is scheduled in 2 phases:

· Phase 1:

o Registration starts on 15th November 2017

o Idea submission from 15th – 30th December 2017

o Announcement of Top 10 ideas –15th January 2018

· Phase 2:

o Prototype development from 16th January – 16th February 2018

o Demo day on 1st March 2018

o Announcement of Winners on 2nd March 2018

Commenting on the announcement, Mr. Anant Bajaj, JMD, Bajaj Electricals said, “We strongly believe that business strategy is not just about positioning products and services but also about identifying real problems and providing a radically different approach to deal with them. ‘Navachar’ will aim at doing exactly that. It will aim to work with some of the brightest minds across the country to find a different approach to problem solving.”


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