Ambuja Cement launches ‘Ambuja Plus Cool Walls’

New Delhi: Ambuja Cements Ltd, one of India’s leading cement manufacturers, has launched an innovative green building offering for Individual Home Builders (IHBs) – Ambuja Plus Cool Walls’. The revolutionary product with ‘Heat Barrier Technology’ maintains a 5° C temperature difference indoors – no matter how hot or cold the external temperature is – thus saving energy.

Commenting on the launch, Ambuja Cement MD & CEO Ajay Kapur said, “Ever since our inception, innovation has been the hallmark of all our offerings. The introduction of Ambuja Plus Cool Walls reinforces our strong commitment towards delivering high strength, performance and sustainable development.
We are confident that this new product will provide further impetus to our vision so that the “World Builds Better”. This is yet another step towards environmental friendly construction. We are very excited to see the enthusiasm of the construction fraternity to our offerings,” added Mr Kapur.

Following the excellent response to Ambuja Plus Cool Walls in Gujarat, the product has now been launched in Punjab and Himachal Pradesh recently. In the next few months, it will also be introduced in different markets across the country.

Whilst the B2B construction segment has evolved with efficient building solutions like concrete blocks and fly ash bricks, the IHB segment (comprising ~70% of construction demand annually) still depends on brick masonry during the home building process. However, this has an environmental impact, as it uses fertile soil. Also it gives rise to efflorescence on clay brick walls.

Ambuja’s Chief Marketing Officer Sanjay Kumar Gupta said, “Developed by Ambuja’s in-house team, Ambuja Plus Cool Walls is a cleaner and greener offering to the IHB community. At a time when ‘global warming’ is becoming a major concern for emerging economies like India, Ambuja Plus Cool Walls is equipped with ‘Heat Barrier Technology’, that helps maintain a temperature difference of at least 5 °C.

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