Bhubaneswar: Tata-backed Air India unveiled its new brand identity on Thursday under its transformation journey. Red & purple colours become part of new logo. According to Tata Sons Chairman N Chandrasekaran the new logo represents limitless possibilities, progressiveness and confidence.
Air India CEO Campbell Wilson says, “It is a total and complete transformation of Air India. It is not just changing the brand. Now, of course, this takes time. It is a big project. There are a lot of moving parts. But we’re absolutely committed to the transformation of Air India. We’re investing a lot of money, a lot of time, a lot of passion…”