Cuttack: Sri Sri University organized and hosted 4th National Marketing conclave ‘Concourse 2017’ with the theme of “Digital push to Marketing: Now or Never” on Tuesday 7th November’ 2017 in the presence of expert Marketing Speakers from Digital World. Dr. Nand Lal, Vice Chancellor, Sri Sri University presided over the function in the presence of Director Operations Shri Narendra Lamba, Executive Registrar Dr. Prasaana David, Dean, Faculty of Commerce and Management Studies Prof. P. Srinivas Subbarao. As a guest Mr. Amar Krishna Jha, Digital Marketing Expert, spoke about how digital marketing helps in nourishing a student’s career. We had Mr. Deepankar Lamba, alumni of Sri Sri University and the co-founder of Stellar Grid, emphasized on the importance of a relevant channel with a resonating message in the emerging world of digital marketing. The guest of honor, Mr. Nadir Mistry, General Manager of Bookmyshow, threw light on the importance of data collection and interpretation for a more efficient marketing system. He also spoke about the key factor that makes better customer relationship, is to deliver the message as ‘he’ wants to hear and not as the company wants it to be delivered. As a chief guest Mr. Anshuman Mahapatra, General Manager of Aircel spoke about marketing, enthusiasts aware about the emerging sector of video campaigning in the digital marketing sector.
A paper presentation competition was organized for the marketing students to boost their enthusiasm. The 1st prize was awarded to Shreyansh and Michelle for the topic “Natively Enticing Millenary minds”.
This conclave proved to be a grand success as the audience gained a great deal of digital marketing knowledge from the experienced speakers. This success wouldn’t have been possible without the efforts of The Dean Faculty of Commerce and Management Studies, Prof. P. Srinivas Subbarao, Dr. Subash Chandra Nath, Dr. Pushpendra Khandelwal and Mr. Sandeep Janayavula.
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