Union Steel Minister Ram Chandra Prasad Singh Reviews Marketing Strategies of Steel CPSEs at a High Level Meeting

New Delhi : The Union Steel Minister, Ram Chandra Prasad Singh, chaired a meeting with CMDs of Steel CPSEs here today to review their marketing strategies and future plans. The Minister reviewed the marketing and sales strategies adopted by the companies including its roadmap in the context of future expansion/diversification plans. The Minister of State for Steel and Rural Development, Faggan Singh Kulaste and Secretary(Steel), Pradip Kumar Tripathi were also present in the meeting.

The Steel Minister was apprised by the respective CPSE about the marketing strategies in place for the domestic as well as for the export market for their various products. The Minister directed the Steel CPSEs to have a system in place for real-time assessment of the changes in the demand, supply, pricing trends, degree of competition, etc. for their various products for arriving at the best suited marketing strategies. He suggested for aggressive marketing of their products. The Steel Minister stressed the need for the CPSEs to whole heartedly contribute to the ongoing and future infrastructure projects of national importance and other important projects viz. Bharatmala, Sagarmala, Roads Projects, Railways dedicated freight corridors, dams construction and projects in the energy sector.

The Minister further advised the CPSEs to lay more emphasis on branding of the products and utilize all available advertising opportunities to popularise their products. The Minister directed the companies to involve themselves constantly with the dealers/distributors, agents, customers, etc. and work towards expanding their reach to the common man in small towns/cities and villages.