Tourism Minister Launches ‘Ayurbodha’ at World Travel Mart, London

Thiruvananthapuram: Mr. Kadakampally Surendran, Minister for Tourism, Kerala has launched ‘Ayurbodha’ a unique tourism product at the World Travel Mart in London. The newest offering from Kerala Tourism Development Corporation is aimed at blending tourism and the knowledge of Ayurveda.

Under the initiative, the traveller can stay at any of the KTDC resorts located in Kerala and learn about the ancient medicinal stream of Ayurveda. The focus will be on basic home remedies and diet regimes, Ayurvedic practices for the rejuvenation of the body and soul, secrets of pressure points, basics of ‘Panchakarma’ treatment and the history and use of medicinal plants.

“Ayurveda, as a wellness system and a mainstream tourism product, has been largely confined to treatments and massages. While Kerala is known as a destination for enjoying serene and peaceful holidays, our time-tested tradition of Ayurveda can enrich every visitor’s experience,” said Mr. Kadakampally Surendran, Minister for Tourism, Kerala.

“It is a unique experiential tourism initiative that has enormous potential to increase footfalls in God’s Own Country. It unfolds new vistas of Ayurveda as an enticing tourism offering and will surely appeal to the visitors from both India and abroad,” said Dr. Venu V. IAS, Principal Secretary, Kerala Tourism.

The 15-day Ayurbodha package has been priced at 100 dollars a day per person and includes accommodation and a complimentary breakfast as well. The location can be chosen according to one’s preference and a certificate for gaining knowledge of Ayurveda is also given.

The launch was attended by Dr. Venu V. IAS, Mr. Bala Kiran IAS, Director, Kerala Tourism, Mr. R. Rahul, Managing Director, KTDC, and industry buyers from various countries, among others.

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