Bhubaneswar: Max Fashion, India’s leading fashion brand, launched their third store in Bhubaneshwar, Esplanade Mall, Rasulgarh on the auspicious occasion of Rath Yatra 2018.The store inauguration was done by the NGO kids of AbasikaChhatrabasa Orphanage. This is the fifth Max store in Orissa. It is a one stop destination for contemporary fashion for every family.
Commenting on the launch, Mr Sandeep Narian, VP Operations Head said, “We have always received anamazingresponse from this city. The love and acceptance by the customers has inspired us to furtherdevelop our footprint in the city. I hope our customers will continue to love wearing our garments. Keep loving and supporting us!”
The store gave an exciting inaugural offer. If the customers shop for more than Rs 2999, they got 7 piece Pudding set worth Rs 799 absolutely free.
WOMENSWEAR
The 2018 women’s collection brings bright pops of colours for the discerning fashionista—thinks summer-friendly, ruffled silhouettes in bold colours and bright tropical prints; or the Latino-influenced Safari range that combines rough and rugged surfaces with the sheen of satin. The mix of layering and fabric play brings an uber-chic look to the collection. Florals bloom all year round, but Max Fashion’s summer collection gives it an interesting spin with garden-inspired botanicals interpreted through a modern take on the silhouettes.
MENSWEAR
Summer marks the beginning of planned holidays. You are ready to pack your bags and set out on your dream adventure. Max Fashion’s fresh pastels and bright accents underline the summer mood. Comfort is the key to this collection—classic silhouettes dominate with a focus on laidback moods and easy movements. Camo too is given a fresh twist incorporating foliage patterns. Then there are sophisticated resort prints taking their cue from tropical getaways and the classic nautical style. The latter gets an update with soft, gradient patterns on light backgrounds for a contemporary feel. Stay in style and make sure you get noticed with these fashion staples, perfect for the bright Indian summer.
INDIANWEAR
If going Indian, Max Fashion offers a host of styles and silhouettes: Tropical florals in classic Indian hues and feminine silhouettes embellished with ruffles, tiers and smocking details. Then there are the season starters – the Indigo range of classic draped and trendy silhouettes. This is followed by Falgun—featuring colourful, patterened chintz florals. Quirky Jamdani prints, and pastel, floral block prints in hues of indigo and Mexican mustard, add more interesting notes.
KIDSWEAR
2-8 Girls
Max Fashion’s fun, imaginative summer collection for girls is inspired by tropical jungles, summer blooms and Oriental elements. Bold colours such as red and navy, along with a softer palette of baby pinks, mints and greys with blush accents – form the colour story. Luxe fabrics, iridescent sequins, colourful embroidery, quirky badges, pompoms and tassel trims embellish the collection.
Boys
This season, let the spirit of the tropical jungle, layered with the swag of cool kids, enter your wardrobe. Max Fashion’s palette for boys consists of soothing blues and neutrals, bringing in the feel of a fun, summer escape. Quirky animal prints, along with camo, neon highlights and army badges, create a holiday style that’s irresistible!
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