New Delhi: The fashion journey of Rhea & Sonam Kapoor is globally discussed, locally inspired and homegrown in the truest sense. Therefore, it comes as no surprise that the Kapoor sisters decided to build a high street fashion brand that embodies their style sensibilities. Curated by the most fashionable sisters in the country, who put their heart and soul to present young girls with aspirational fashion,Rheson has already been a sellout hit since its launch.After a mega-successful debut at Shoppers Stop, Rheson is all set to make a fashionable entry in the ecommerce marketplace arena through Shoppers Stop’s exclusive flagship store on Amazon.in.
With the prices ranging from Rs. 799 to Rs 3599, Rheson is a high street fashion brand meant for the real Indian girl looking for affordable, super fashionable clothing that’s high on quality and longevity.
In addition to being listed on Amazon.in, Rheson continues to be available on shoppersstop.com, the Shoppers Stop mobile app and Shoppers Stop stores across the country – making the high fashion brand extremely easy to access across various channels.
Says Rhea Kapoor, “We are so stoked by the runaway success of Rheson.Sonam and I wanted to create a brand keeping the Indian girl and her sensibilities in mind. So, it’s really heartening to see that girls from all over the country have taken so strongly to Rheson. We are now super excited to launch Rheson on Amazon.in and take the brand to the next level. With Shoppers Stop’s tremendous platform and Amazon.in’s extensive reach, we are confident that Rheson is going to springboard to greater heights.”
Adds Sonam Kapoor, “It is surreal to see how our little dream has come to life – and on such a large canvas at that! Shoppers Stop has been a true partner in every sense. And we are now thrilled to extend this collaboration by partnering with Amazon.in. We believe that with Amazon.in’s wide reach and scale, Rheson can reach every nook and cranny; giving young girls and women easy access to affordable glamour. From the very beginning, we were clear that we wanted Rheson to be every girl’s best friend. And with the support ofShoppers Stop and by extension Amazon.in, we know that there’s #NoRheson we can’t achieve that!”
Mr. GovindShrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. said, “Rheson has resonated strongly with our customers across Shoppers Stop stores and our online store. Given Rheson’s early success and potential customer demand across the country, we believe it is an opportune time to elevate the brand’s reach. As part of our commercial agreement with Amazon.in, Rheson is one of our first exclusive brands that will be listed on Shoppers Stop’s exclusive flagship store on Amazon.in. We are confident that this arrangement will give significant boost to Rheson’s growth story.”
Commenting on the launch, ArunSirdeshmukh, Head, Amazon Fashion said, “Taking our commercial partnership with SSL forward, we are thrilled to launch Rheson, one of the most successful brands at Shoppers Stop, on Amazon.in. Drawing upon each other’s strengths to serve the evolving customer base in India, this launch further extends Amazon Fashion’s leadership on selection and offer customers an instant and easy access across the country. We will continue to introduce new fashion products and brands from their wide portfolio and enable Shoppers Stop to access Amazon.in’s nationwide customer base and expand reach in newer geographies”.
Rheson will make its debut on Amazon.in with five main themes – Inspiration from the Nostalgic 90s, Mogra, Relaxistan, Emoji and the Mithai collections.