UTKAL ALUMINA AND EDII INITIATE “PROJECT UDYAMEE”

Rayagada: As a part of its sustainable effort of transforming the lives and enhancing socio-economic indicators of the community around it, Utkal Alumina International Limited(UAIL), a subsidiary of Hindalco Industries limited of Aditya Birla Group has inaugurated Project UDYAMEE in association with Enterprise Development Institute of India (EDII) at Tikiri. The project aims to promote 300 entrepreneurs from Kashipur and Thuamul Rampur area in the field of non-farm and Agri-allied sectors.

A rural business incubation centre has been set up at Gokulmunda, Tikiri to provide business development services, which includes mapping of enterprises, business plan preparation, convergence, market assistance etc. It would also develop livelihood clusters to cater market demand and support rural enterprises and develop skill and knowledge of first and second generation entrepreneurs.

The Inaugural event was graced by Sri. Mazhar Beig, Unit Head of UAIL, Dr. Lopamudra Priyadarshini, GM CSR, CR & Sustainability, Dr. Subrat Biswal, Regional In-charge EDII, Odisha and officials from CSR, Community Relations(CR) & Sustainability of Utkal Alumina and EDII.

Speaking on the occasion, the unit head of UAIL envisioned, “Project UDYAMEE is going to set a precedent in the field of enterprise promotion in rural area and would stand as a benchmark project for future generation to adopt.” He emphasized on promotion of need based enterprises to cater to local demand and facilitate market linkages.

Dr. Subrat Biswal expressed his gratitude to UAIL for bringing this innovative project under its CR & Sustainability wing. He mentioned that the project would not only promote enterprises but also boost the local economy of this region in the larger frame.

This initiative is yet another add on to the continuous effort in establishing good practices in the context of CSR under the leadership of Lopamudra and her competent team. UAIL’s such mentorship & change-maker role has been applauded by the local denizens of Rayagada.