Cuttack: Sri University organized and hosted its 5th National Marketing Conclave ‘The Marketing Shift in Retail Industry” with the theme of “Tug of war” on 15th Feb,2019 in the presence of expert marketing speakers from retail industry operating their Business in digital platform . The sub-themes of the conclave being; e-commerce marketing with automation and analytics, consumer behavior shift from offline to online and e-commerce: Push vs Pull Marketing.
Prof. P. Srinivas Subbarao, Dean, Faculty of Commerce and Management Studies, Sri Sri University presided over the function in the presence Mr Balraj Kar, Chief Operating Officer, Hyperthings, Mr. Anand Mishra Founder & CEO, Grozip, Mr. Biswajit Swain, Founder, Hastika Handicrafts Private Ltd, Mr. Srustijeet Mishra, Founder, RiDik & Co-Founder ChacTea and Dr. Anita Sabat were the eminent speakers who shared their experience in the field of marketing and how important it is to build a strong foundation of any business.
Mr. Kar, spoke about how with innovation a business can grow and become sustainable. He also talked about the importance of Internet of Things in the field of marketing. Mr Biswajit Swain threw light on how data analytics is used by current successful companies to get a detailed idea about their customers’ behaviour pattern. He also asked the students present there to think out of the box and
have the ultimate goal of adding value to the society. Mr Mishra shared his experience with converting his ideas into successful startups. He even shared the problems he faced during this entire journey and asked the students not to run away from hurdles and instead, learn from them. Dr.Anita elaborated on the topic of Geographical Indications(GIs) and how consumer awareness and action is needed to help boost artisans and handicrafts. Mrs Rajita Kulkarini, President, Sri Sri University, shared her knowledge through video conferencing as to how millennial’s behaviour, leverage in human contact and training, globalisation, purpose of the organisation, expectations of consumers can influence and differentiate retail marketing sector.
The one-day event comprised of paper presentations by students on trending marketing related topics, which was then followed by a business quiz which further boosted the marketing enthusiasts’ knowledge and interest in the field of marketing.
This conclave proved to be a grand success as the audience gained a great deal of digital marketing knowledge from the experienced speakers. Commodore Ghanshyam Ojha, Executive Registrar, Sri Sri University, addressed the audience during the valedictory ceremony of the marketing conclave.
“Hearing from the founders of so many start-ups gave us a practical knowledge about the ground reality of marketing principles and there was so much to take away from this conclave. ” said a student of Sri Sri University who had participated in the event. Dr. Pushpendra Khandelwal, Associate Professor, FCMS delivered a vote of thanks and congratulated the marketing club for organizing such a fruitful and dynamic event.