RB commits £32M as a part of ‘RB Fight for Access Fund’; Contribution towards the fight against the spread of Covid-1

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Bhubaneswar: RB, the world’s leading consumer Health and Hygiene Company, today launched the RB Fight for Access Fund to improve access to health, hygiene and nutrition for all. As part of this fund, an additional £32M has been mobilized to address the urgent collective fight against the spread of Covid-19 by breaking the chain of this fast-spreading infection.
Recognizing that awareness and availability are the biggest challenges in the current scenarios, RB India, commenced various activities utilizing the fund, focusing on consumers engagements to share information and product distribution. Other activities deploying the fund through our brands include: 10 million Dettol soaps will be distributed amongst the most vulnerable communities in India . 3.5 million N95 (medical grade) masks will be shared with frontline health workers. Awareness campaigns to encourage proper hand hygiene practice will be the focal poin. 1 million litres of disinfectant products including Lizol and Harpic will be donated to support public healthcare institutions and the work of frontline health and sanitation workers in Indian states. Dettol in partnership with leading Bollywood actress, Madhur Dixit released an engaging public service announcement #ApniSurkashaApneHaath to encourage viewers to practice handwashing.
Laxman Narasimhan, RB’s Global CEO added, ‘We have a 200 year history of making a material difference to the lives of our consumers. Our brands have a critical role to play in promoting hygiene and health in the fight against the current Covid-19 pandemic. I am in awe of the ‘can do’ attitude across the RB organization and the relentless pursuit by my colleagues to make the world cleaner and healthier. We will continue to partner with the government on driving behaviour change and supporting the great partnership we have developed through the Dettol BSI campaign.”

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