Mumbai: The Pallavi Foley collection “Flame of the Forest” presented by BlueStone.com was not only a scintillating show but also a great creative experience for the audience at India International Jewellery Week 2017 powered by GIA. The Gem and Jewellery Export Promotion Council (GJEPC), apex body of the gems & jewellery sector, presented the 7th edition of the India International Jewellery Week (popularly known as IIJW) powered by GIA (Gemmological Institute of America); co-partnered by Forevermark and Platinum Guild International on 23rd and 24th September 2017 at St. Regis, Mumbai. IIJW 2017 is a BY INVITATION exclusive annual event to showcase or launch enticing jewellery collections. Bright Outdoor Advertising is the Outdoor Partner.
The striking, Bollywood, beauty, Yami Gautam closed the show wearing a stunning Maatha Paati, vertical earrings, nose ring and a gorgeous cuff that had all the dramatic touches of creativity by Pallavi. Taking a bow at the end of the successful show to thunderous applause were the very delighted Pallavi Foley and Gaurav Singh Kushwaha, CEO BlueStone.com.
BlueStone.com started in 2011 by Gaurav Singh Kushwaha, an IIT Delhi graduate has been India’s No 1 on-line jewellery destination. The brand has revolutionised the way fine jewellery is created. With 5000 designs, BlueStone.com offers unique services like Try At Home, 30-Day Money Back Policy, certified jewellery and Lifetime exchange.
The name Pallavi Foley, is well known in the Indian and international jewellery business. A graduate from the accessory department of NIFT in 2000, Pallavi created exquisite pieces for Tanishq for a decade. Rio Tinto called her “India’s Hottest Young Designer”, while the World Gold Council termed her as “The Elsa Peretti of India”. Pallavi creates visions of beauty in 18 carat gold at her studio in Bangalore and retails through her boutiques.
The 50-piece collection was an ode to Bangalore where Pallavi started her career as well as, is the birth city of BlueStone.com. The Avant Garde line called “The Fame of the Forest” revolved around nature’s elements as they took centre stage. With the flower as the focal point for most of the pieces, rain, fire and other flora also inspired Pallavi.
Her jewellery was a study in precious stones and metals created in the most amazing forms. It was jewellery that moved away from the mundane and went onto a higher level of beauty and style.
There were gorgeous earrings, brooches and necklaces, created in amazing designs that will be coveted by every woman who wants to make an impact on the fashion scene.
Keeping the theme in mind, Pallavi unveiled a mind-blowing line of totally unique pieces. The leaf and buds brooch beautifully represented the title of the collection; while the creatively experimental horizontal ear sticks will surely start a quirky trend to decorate the ear lobes. The two versions of the earpieces with various leaf designs will be real conversation starters.
The show opened with very sexy chains on a single leg sporting the petals that moved from thigh to ankle and an ear cuff that rose from the lobes. Soon it was dangling petals on long chains, which turned into earrings, while a horizontal pendant hung daringly on a neck chain. There was a quirky long necktie neck piece, giant chandbalis with petals, vertical pronged bangles, draped shoulder necklace nose ring, tasselled neck-cum-bosom ornament and the harness necklace that were all amazing creations.
Going even more innovative and daring in her designing, Pallavi had a gold cummerbund-cum- corset delicately embellished with petals that could be a true head turner.
When it came to the necklaces, the two ‘Flame of the Forest’ offerings showcased creativity of the highest order. The double-looped, rigid, option with graceful petals sat on the neck in grand style. The second, more flexible display, featured gold leaves and buds rendered in fresh water Baroque pearls.
But it was for the magnificent “Wind Blown Necklace” that Pallavi allowed her creativity to climb imaginative extremes as her designing skills pushed the limits of the metal. She moulded, twisted and twirled the gold into swirls, which ended in multiple, fragile, large/small petals and leaves that almost looked as though they would just fly away in gusts of wind. The inspiration was the rain and the wind swept flowers that Pallavi captured dramatically in metal.
When it comes to jewellery, which can cause a major stir at any occasion, the Pallavi Foley collection “The Flame of the Forest” presented by BlueStone.com will be the first choice of the fashionistas globally who want jewellery, which is created with an innovative slant.
Mr. Praveenshankar Pandya, Chairman, GJEPC, inaugurated IIJW 2017 in the presence of Mrs. Amruta Fadnavis, wife of Hon. Maharashtra Chief Minister Mr. Devendra Fadnavis; Ms. Nirupa Bhatt (Managing Director – GIA in India & Middle East) and Shailesh Sangani (Convener, Promotions, Marketing & Business Development – PMBD, GJEPC).
Mr. Praveenshankar Pandya, Chairman, GJEPC, said, “In sync with the Prime Minister’s vision of showcasing the best of Indian creativity and craftsmanship to global customers, IIJW is an initiative to showcase the finest in indigenous Make In India jewellery. Be it design or innovation, or top-of-the-line craftsmanship, technology and quality, Indian jewellers are comparable to the best in the world. The most renowned of Indian jewellers will showcase their inspired and admired classic and contemporary jewellery collections to the crème-de-la-crème of Indian society comprising socialites, celebrities, aesthetes, policy makers, trade constituents and influentials amongst others. IIJW is an extravaganza, a celebration and a bonanza for jewellery lovers who can get a sneak preview of the most extraordinary, exquisite and extravagant collections for this festive season.”
The leading retail houses and top designers showcasing their collections at IIJW 2017 powered by GIA (include Nakshatra World, Caratlane, Azva, PC Jewellers on 23rd September; IIGJ Mumbai in association with Izaara by Waman Hari Pethe Jewellers; Surya Golds in association with Swarovski Gemstones; Pallavi Foley presented by Bluestones.com; Mehta & Sons by Narendra Mehta in association with IGI; Laksh Pahuja presented by Gemma & HRD Antwerp, Anmol using Australian Diamonds; Reliance Jewels using Australian Diamonds; C. Krishnaih Chetty Group of Jewellers on 24th September 2017.
India International Jewellery Week (IIJW)
IIJW is an initiative to showcase India’s finest in jewellery, be it design or innovation, supported by top-of-the-line craftsmanship, technology and quality to the customers around the globe. India, with its ability to create most intrinsic and inspired jewellery, has made bold statements across the globe. Our designers have time and again made us proud by winning different international design contests of repute. IIJW is an attempt to provide an international platform to India’s budding and leading designers and also design houses to unveil their fascinating, classic and contemporary jewellery collections to the world jewellery market; thereby establishing India as the most sought after destination for quality jewellery.
About GJEPC: The Gem & Jewellery Export Promotion Council (GJEPC) was set up by the Ministry of Commerce and industry, Government of India (GoI) in 1966. It was one of several Export Promotion Councils (EPCs) launched by the Indian Government, to boost the country’s export thrust, when India’s post-Independence economy began making forays in the international markets. Since 1998, the GJEPC has been granted autonomous status. The GJEPC is the apex body of the gems & jewellery industry and today it represents over 6,000 exporters in the sector. With headquarters in Mumbai, the GJEPC has Regional Offices in New Delhi, Kolkata, Chennai, Surat and Jaipur, all of which are major centres for the industry. It thus has a wide reach and is able to have a closer interaction with members to serve them in a direct and more meaningful manner. Over the past decades, the GJEPC has emerged as one of the most active EPCs, and has continuously strived to both expand its reach and depth in its promotional activities as well as widen and increase services to its members.
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