Vice President M. Venkaiah Naidu appeals to people to enroll themselves with the Ayushman Bharat Digital Mission

New Delhi : The Vice President, M. Venkaiah Naidu today urged people to come forward and enroll themselves with Ayushman Bharat Digital Mission and get benefited from the historic reform. Describing Ayushman Bharat Digital Mission a revolutionary step in the history of India’s public health, Naidu said that it will provide Indian citizens with unique health IDs and digitized health records with identifiers for doctors and health facilities.

The Vice President made these remarks at the launch of UBF HELP, the first of its kind National dedicated Breast Cancer & Benign Breast Disease Helpline in India set up by Ushalakshmi Breast Cancer Foundation. Appreciating the group of Breast Cancer ‘conquerors’ who will be leading the helpline, Shri Naidu said that their efforts and unwavering commitment towards spreading awareness about breast cancer were praiseworthy, especially because they themselves had gone through the grueling treatment of breast cancer.

Appreciating the inclusion of trained counselors in the helpline for one-on-one confidential support to the callers, Shri Naidu said that counseling is an inseparable part of the entire cancer treatment protocol or any other life-threatening medical condition. He said that cancer not only affects the physical health of a patient but takes a big toll on the mental health too. “Counselors can help in keeping the patients motivated to fight the illness spiritedly,” he added.

Naidu commended UBF HELP for making available every facet of breast cancer and benign non-cancer breast health issues in the Helpline’s Resource Section of the website in English and 11 other Indian languages. The Vice President further said that help lines can play an important role in addressing the concerns of people experiencing health issues.

Drawing attention to the growing menace of breast cancer, the Vice President said that breast cancer is the most common cancer worldwide, with around 2.3 million new cases being diagnosed each year and around 6.85 lakh women succumbing to it annually. Noting that at least one-third of common cancers are preventable, Shri Naidu said, “It is imperative that people are made aware of the early signs of cancer so that they can get immediate treatment and increase their chances of survival.” He said, “Camps should also be organised to heighten awareness on the rising number of breast cancer cases and on breast health issues.”

Highlighting the plight of cancer patients and their family members, Shri Naidu said that in many cases, families end up exhausting their life savings to meet the expenses of the treatment. Referring to the high costs of cancer treatment, the Vice President said there was an urgent need to bring down the cost of cancer treatment.

Dr. Kotha Ushalakshmi Kumari, Founder Chairman, UBF, Dr. P. Raghu Ram, Founder, CEO & Director, UBF, Shri Jayesh Ranjan, Chief Advisor, Ushalakshmi Breast Cancer Foundation, Ms. K. Sandhya Rani, Convenor, Community Services, UBF, Prof. S.P. Somashekhar, President, The Association of Breast Surgeons of India, Prof. Meena Hariharan, President, Association of Health Psychologists, representatives of various doctor’s associations, developers of UBF Helpline and others participated in the virtual event.

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