Tata Steel Brand Protection team continues its action against counterfeit products

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Mumbai: Tata Steel officials, with the help of the Maharashtra Police, conducted a raid on a retail outlet named ‘A ONE STEEL TRADERS’ in the Vasai area of Palghar district in Maharashtra wherein counterfeit ‘Tata Wiron’ products were being sold. The counterfeit barbed wire was being sold with photocopied labels of Tata Wiron attached to it. The retailer was procuring the goods from manufacturers located in a nearby district and was attaching the photocopied labels at his outlet.

The team seized around 26 bundles of the fake product which was being sold at considerably less price compared to the price of original Tata Wiron barbed wire product. A First Information Report (FIR) has also been lodged in this connection.

Tata Steel will continue to actively pursue these efforts in monitoring and acting against any such illegal activities which are impacting its assets and the brand.

Tata Steel strongly condemns the misuse and illegal usage of its trademarks, logos and other intellectual properties. In pursuit of protecting the Company’s brand reputation and goodwill, Tata Steel’s brand protection team continuously monitors and acts against entities including counterfeiters which are infringing on Company’s Intellectual property rights.

Over the years, Tata Steel’s range of products and solutions have earned trust and tremendous goodwill by virtue of the organisation’s commitment to maintaining highest standards in product quality and focus on innovation.

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