Hyderabad: Simply Fresh, has been awarded the ‘Telangana Best Brand’ award by CMO Asia ‘2020. The award was presented at a virtual felicitation ceremony. The awards recognize, identify, and celebrate outstanding brand building & marketing initiatives by organizations, individuals, and teams for their innovation, uniqueness, consistency, and performance.

Simply Fresh, an innovative agri-tech startup, using precision farming techniqes, has commissioned India’s largest 140-acre ‘Plant Factory’ in Telangana. The company uses plant profiling & nutrient management in climate-controlled greenhouses. The greenhouses have retractable roofs & walls, are equipped with growing systems (benches, gutters, pots, etc.), and supported by AI-driven fertigation and irrigation system. Simply Fresh leverages Artificial Intelligence (AI) through its proprietary software Farm in A Box (FiAB), which tracks the plant’s life cycle from the initial stage of seeding, plant profiling, monitoring plant health, and nutrient level requirement at each stage of growth. This gives the brand ‘Simply Fresh’ the unique attributes of transparency and ensures quality and consistency in the product.

Speaking on the recognition Mr. Sachin Darbarwar, Founder and CEO of Simply Fresh India said “It is a great honour to receive the award from CMO Asia this year. The award encourages us to work hard and bring outstanding quality for produce including nutraceutical crops, medicinal & aromatic plants, leafy greens, and vine crops using precision farming techniques; for the customers through sustainable agriculture practices.”