Sand art installation near SBI Main Branch to popularize EOL Perception Survey in city

Bhubaneswar: In order to promote the Ease of Living Perception Survey among the citizens of the Temple City, now a sand art will create awareness as well-known sand artist from the city, Subala Maharana of the SBI Bhubaneswar Main Branch, has done a sand art depicting the city with all its different elements i.e. heritage, Smart City, tourism, environment, connectivity etc at the SBI Main Branch near Capital Police Station adjoining Unit I Daily Market. This innovative venture is all set to create a sustained awareness on the on-going Ease of Living Citizen Perception Survey. The survey will end on February 29.
The Citizen Perception Survey is an interface through which citizens of 100 Smart Cities of India are getting a chance to rate their own cites on various Ease Of Living (EOL) parameters like education, health, cleanliness, garbage collection, drinking water, water logging, rental housing, commutation, women safety, emergency services, livelihood opportunities, recreational facilities, cost of living, financial services, air quality, green cover, electricity supply etc.
As per the survey a citizen can go and click at the link to submit his/her ratings of the city. During the process the citizen has to fill his/her name, phone number and click one of the several answers given in the choice to rate their city’s facilities and services.
In his sand art, artist Subala Maharana of SBI has included city’s all major elements which generally attract visitors to the State Capital as it is a major tourism destination with monuments from all three major religious beliefs i.e. Hinduism, Buddhism and Jainism.
The banker to every Indian State Bank of India (SBI) came forward to organize making of the sand art with a central theme on promoting the Ease of Living (EOL) Citizen Perception Survey at its sand art facility near the Main Branch so that the customers and general public visiting the campus will see the sand sculpture and know about the survey.
Officials from Bhubaneswar Smart City Limited (BSCL), Bhubaneswar Municipal Corporation (BMC) and Bhubaneswar Development Authority (BDA) were present today at the unveiling of the sand art, on the SBI Main Branch campus. Promotional materials were also displayed and distributed among the visitors to the bank to make them aware about the on-going survey.
Subala Maharana, the man behind the creative sand art message, comes up with social messages through his sand art installations one at the current location and the other near the SBI Local Head Office (LHO) along the Sachivalaya Marg near the Reserve Bank of India. The installations remain at the sites for a week, fortnight or month depending on the message.
“For the special message on the EOL survey, the sand art at the Main Branch took me nearly 48 hours to finish including the preparatory time as we have to treat the sand with water to settle down and then start working on it. I have used nearly three trucks or 150 tons of sand for the art.’’ The artist said.
It can be mentioned here that in order to secure a leading position from among the 100 Smart Cities of India, which are in the EOL Citizens Perception Survey, all the city agencies i.e. BSCL, BMC and BDA have taken up several strategies to reach out to maximum citizens possible so that they would participate in the survey launched by the Ministry of Housing and Urban Affairs (MoHUA).
Among the strategies homework for parents through the school kids, videos at major LED display boards, briefing sessions at offices of BMC, BDA and BSCL, campaigns through educational institutions, kiosks at the ongoing Park Utsav venues, talk shows organized at city-based FM radio stations, social media campaigns, SMS campaigns, volunteers carrying placards in order to motivate public in public places, slum dwellers’ involvement through Peer Leaders (Pragati Sathis) and hoardings at strategic locations by BMC have already given a boost to the EOL Citizens Perception Survey.