Pantaloons Enters the India Book of Records with ‘Denim Ganpati’


Pune: Pantaloons, India’s leading family fashion destination from Aditya Birla Fashion and Retail Limited, created a milestone by entering into the ‘India Book of Records’, for creating the tallest Denim Ganpati Idol made by using 600 pairs of denims. The Denim Ganpati stands 9 feet tall and is installed at the Pantaloons Chinchwad store in Pune.

Commenting on entering the India Book of Records, Mr. Shital Mehta, CEO – Pantaloons, Aditya Birla Fashion and Retail Ltd. said, ‘This is a moment of pride and excitement, as we enter this prestigious record that honours excellence. We are delighted that our Denim Ganpati Idol has been recognized for its uniqueness as it has been attempted by a fashion brand for the first time. We will also be donating the denims used in the making of Ganesh idol to Maher Foundation, which works towards the upliftment of children and women.”

The eye-catching 9 feet tall Denim Ganpati is a vision of grandiose and impeccable grace, adding fervour and zing to the most loved festival “Ganesh Chaturthi”. The Denim Ganpati is the pride of Pantaloons and will be open for darshan at the Pantaloons Chinchwad store from 8.00am to 10.00 pm till Sept 05.

As part of the consumer engagement program during the 10-day festival, Pantaloons has organised fun activities which includes Ganpati Idol making competition using clay, cookery classes encouraging women to use microwave based recipes and modak making competition.